Digital Designer & Category Management Specialist – Beauty Category

Job Description

1. POSM (Point-of-Sale Materials) Development

• Create digital POSM assets based on Key Visuals (KV) and elements from CBU.

• Resize POSM assets based on CBU FFU structures (e.g., 2x2 to 1.5x1.5, resized endcaps, KV to poster).
• Design small digital POSM items including wobblers, shelf strips, and price cards.
• Produce POSM materials needed for ASC claim submissions.
• Deliver 19 initiatives quarterly with the following KPIs:

100% timely submission of drafts

100% accurate revisions based on inputs

1. Digital Asset Creation

• Relayout and adapt KV to online materials (Facebook, YouTube, etc.)
• Create 9 online assets per quarter for digital executions.
• Adapt KV to GIFs or other animated formats when required.

1. Promo Material Development

• Design promo belly bands (4 per cycle).
• Produce promo stickers (3 per cycle).
• Execute promo customizations (2 per cycle).
• Total 9 promo assets per quarter.

1. Category Management Design Tasks

• Create and revise 90 planograms per quarter for all channels.
• Consolidate planograms and prepare RPS/MQG files.

• Deliver 9 assets per quarter for category asks.

1. 3D Pack Rendering

• Render 3D pack images of SKUs (3 per quarter).
• Ensure realistic lighting, angles, and brand accuracy.

1. Business Support Materials

• Create Business Review slides (QBP).
• Design QBP invites, teasers, and branding logos.
• Provide miscellaneous visual support for quarterly presentations.

• POSM Creation & Revisions: 165 hours/month
• Digital POSM Creation: 96 hours/month
• Resizing Tasks: 48 hours/month
• Small POSM Assets: 12 hours/month
• 3D Pack Rendering: 9 hours/month
• Online Materials: 27 hours/month
• Promo Assets: 9 hours/month
• Other Category Asks: 27 hours/month
• Planograms (RPS Cards): 90 hours/month

Required Skills & Qualifications

• Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign), Figma, and similar design tools
• Ability to create 3D pack renders (KeyShot, Blender, or similar)
• Strong digital adaptation skills (KV relayout, resizing, format conversion)

• Knowledge of Beauty category POSM requirements
• Experience in creating planograms and understanding retail display standards
• Understanding of brand identity, shopper marketing, and digital content creation

• Attention to detail and accuracy
• Strong communication and collaboration
• Ability to work with multiple stakeholders
• Excellent time management to meet tight deadlines

KPIs / Performance Indicators

• 100% accuracy of revisions and adherence to brand guidelines

• Effective collaboration with CBU, MS&P, and Category teams