Copywriter / Content & Performance Marketing Specialist - Manila
Staff Domain Inc Manila Full-time
About the Role
We're looking for a high-performing, self-starting Copywriter and Performance Marketing Specialist to join our team in our Ortigas office. This hybrid role combines exceptional content creation with data-driven ad campaign management, playing a central role in how we attract, nurture, and convert leads for one of the region's fastest-growing offshore staffing firms.
From persuasive email sequences to powerful case studies and high-impact digital ads, you'll help shape our message and drive measurable growth across the funnel.
Key Responsibilities
Content & Copywriting- Write and edit impactful content across multiple formats:
- Email campaigns (cold, nurture, promotions)
- Brochures and sales collateral
- Long-form blogs, web copy, and landing pages
- Case studies (including interviewing stakeholders)
- EBooks and downloadable lead magnets
- Lead the creation and repurposing of content for various touchpoints
- Ensure brand voice and consistency across all written materials
- Collaborate with design and campaign leads to bring content to life
- Optimize copy for SEO, engagement, and conversion
- Plan, launch, and manage PPC campaigns across Facebook, LinkedIn, and Google
- Write high-converting ad copy tailored to target audiences
- Continuously test and optimize campaigns for maximum ROI
- Monitor and report on campaign performance, delivering actionable insights
- Align paid strategy with company goals in lead gen and awareness
- Stay current on trends in paid media, targeting, and creative strategy
- 3+ years' experience in content marketing, copywriting, or digital advertising
- Strong portfolio with a mix of short- and long-form content
- Proven experience managing PPC campaigns across Meta, Google, and/or LinkedIn
- Strong interview and storytelling skills for case study development
- Data-savvy with ability to interpret ad metrics and optimise accordingly
- Strong grammar, editing, and copy editing skills
- Highly organised, deadline-driven, and proactive
- Self-starter who thrives in an autonomous, fast-paced environment
- B2B experience preferred; experience in offshoring or HR/staffing is a plus
- Full-time role based in our Ortigas HQ - be immersed in a high-performance, creative environment
- Work side-by-side with senior leaders and get exposure to key business functions
- Access world-class sales and marketing coaches from the Philippines, Australia, and the U.S.
- Be part of a Great Place to Work-certified organization
- HMO + 1 dependent from day one
- Life insurance and ongoing wellness perks
- Opportunities to grow with a company that values performance, innovation, and ownership
ABS-CBN CorporationManila
RESPONSIBILITIES:
The Marketing Specialist role blends creativity with data-driven insights to ensure ABS-CBN’s content and platform reaches and resonates with key digital audiences, especially in the Philippines and abroad.
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