Marketing and Customer Care manager

About the Role

We are seeking a dynamic and customer-focused Marketing Manager & Customer Care Manager to lead the development and execution of marketing initiatives, customer engagement programs, and brand experiences. This role is responsible for driving brand awareness, generating qualified leads, strengthening customer loyalty, and ensuring an exceptional ownership experience across all customer touchpoints.

The ideal candidate combines strong marketing expertise with a passion for customer relationship management, events, digital marketing, and brand standards.

• Develop and execute integrated marketing campaigns aligned with brand objectives and corporate guidelines.
• Plan, manage, and evaluate marketing activities, events, and partnerships to drive lead generation and brand visibility.
• Monitor marketing budgets and provide performance analysis and post-campaign reporting.
• Maintain brand consistency across all communications, marketing materials, and customer-facing initiatives.

• Plan and execute exclusive customer events, product launches, test drive activities, and brand experiences.
• Manage event budgets, suppliers, invitations, logistics, and event execution.
• Analyze event performance and develop follow-up strategies to maximize customer engagement and sales opportunities.

• Manage and grow the customer database while ensuring data quality and CRM compliance.
• Develop customer retention, loyalty, and re-engagement programs throughout the ownership lifecycle.
• Analyze customer behavior and segmentation to create targeted marketing and communication strategies.
• Coordinate customer communications, lead nurturing, and aftersales engagement initiatives.

• Monitor and improve customer satisfaction and customer experience KPIs.
• Manage customer feedback and complaint resolution processes in coordination with Sales and Aftersales teams.
• Develop action plans to improve customer satisfaction scores and strengthen long-term customer relationships.

• Oversee website content, social media platforms, email marketing, and digital campaigns.
• Manage external agencies and marketing partners to ensure campaign effectiveness and brand compliance.
• Monitor and optimize SEO, SEM, PPC, and lead-generation initiatives to drive business growth.
• Build engaging content and communication tools to support sales, aftersales, and customer engagement activities.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in marketing, CRM, customer experience, or brand management.
• Experience in automotive, luxury, premium retail, hospitality, or lifestyle brands is highly preferred.
• Strong understanding of digital marketing, CRM platforms, customer journey management, and event marketing.
• Excellent project management, communication, and stakeholder management skills.
• Data-driven mindset with the ability to analyze performance metrics and translate insights into action.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

What We're Looking For

A professional who is passionate about creating exceptional customer experiences, building meaningful client relationships, and delivering marketing initiatives that reflect the standards of a world-class luxury brand.