Marketing Manager (Lead Generation with Pardot and Salesforce experience) - Muntinlupa

We are seeking an experienced Marketing Manager with a focus on social media and lead generation activities. The candidate should also have experience with Pardot and Salesforce. This role reports to the VP of marketing, based in London.

How will you help:

• Owning Lead Generation - Devising and executing multi-channel marketing

campaigns to generate new inbound leads; creating campaign assets (emails, creative visuals, landing pages, forms, drip campaigns, audience lists; working with Marketing Ops and Sales to manage and optimise the lead process; audience segmentation and analysis, data hygiene; reporting and analysis of campaign KPIs for ongoing optimisation

• Organic Social Media Marketing (LinkedIn) - You will be working with the VP, Marketing to develop and execute Pexapark's organic social media strategy to build our follower base and drive engagement; working with key stakeholders across Marketing and the wider business to plan the social media schedule for corporate, marketing and content posts on LinkedIn to support our marketing strategy; creating visual assets and writing engaging social posts; tracking and reporting on KPIs; providing guidance and training to internal stakeholders on how to support the social media strategy
• Supporting Paid Advertising - Supporting our Digital Marketing Specialist who owns paid social media and search, to ensure alignment with our organic social media strategy
• Podcast Marketing - Supporting with the set-up and promotion of our bi-weekly podcast, using Buzzsprout and our website

Qualifications:

• 3+ years of demonstrated experience in B2B marketing
• Proficiency in Pardot and Salesforce
• Proficiency in marketing via LinkedIn
• Excellent verbal and written communication skills, with experience engaging cross-functionally with stakeholders
• Strong analytical skills to enable data-driven decision-making, optimise campaign performance, and enhance overall marketing efficiency.
• Good working knowledge of MS Excel
• Prior exposure to the energy or renewables industry is advantageous
• A basic knowledge of HTML, and experience with CMS (WordPress, Webflow, Drupal, etc.) platforms would be helpful
• A good sense of humour