Marketing Specialist

1. Content Creation & Management

• Develop and execute high-quality digital content including social media posts, captions, promotional materials, and website content.
• Collaborate with designers and internal teams to produce engaging visuals, videos, and multimedia content.
• Ensure all marketing materials align with brand identity, tone, and messaging guidelines.

1. Digital Marketing Strategy & Execution

• Assist in planning and executing digital marketing campaigns across multiple channels.
• Support online marketing efforts to increase engagement, traffic, leads, and conversions.
• Stay updated on digital marketing trends, tools, and platform updates.

1. Social Media Management

• Manage official social media accounts (Facebook, Instagram, TikTok, and other platforms).
• Schedule and publish content consistently to maintain strong online presence.
• Engage with audiences by responding to comments, messages, and inquiries.
• Monitor social media performance and adjust strategies based on insights.

1. E-Commerce & Paid Advertising

• Plan, execute, and optimize paid advertising campaigns across:

o Facebook Ads

o Instagram Ads

o TikTok Ads

• Manage e-commerce platforms including Shopee and Lazada.
• Optimize product listings, banners, pricing visibility, and promotional materials.
• Monitor ad performance and make data-driven improvements to maximize ROI.

1. Performance Tracking & Analytics

• Track and analyze marketing performance using tools such as Google Analytics, Meta Business Suite, and e-commerce dashboards.
• Prepare reports on campaign results, engagement, reach, and conversions.
• Provide insights and recommendations to improve marketing effectiveness.

1. Team Supervision & Coordination

• Supervise and guide one Marketing Staff and one Marketing Intern.
• Delegate tasks and monitor output to ensure timely completion of marketing activities.
• Coordinate with the Marketing Manager regarding priorities, campaigns, and updates.
• Support cross-functional collaboration across departments.

1. Market Research & Competitor Analysis

• Conduct research on industry trends, customer behavior, and competitor marketing strategies.
• Identify opportunities for improvement in campaigns and content strategy.
• Use insights to strengthen marketing performance and brand positioning.

1. Brand Consistency & Compliance

• Ensure all marketing outputs follow brand guidelines and standards.
• Maintain consistency in messaging, design, and customer experience across all platforms.
• Uphold quality standards in all marketing executions.