Marketing Manager
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Who We Are?
Our company, Zagu Foods Corporation, was established in 1999. Through the years, Zagu has always welcomed applicants who wish to gain invaluable experience working for a respectable company.
From these humble beginning to its present success, ZAGU has proven that is not a passing fad, 85% of our current stores have been occupying the same leased space for more than three years.
ZAGU foods can be found in malls, supermarkets and roadside location. Behind the success of every ZAGU store is our professional management team and dedicated employees committed to putting the customer first and achieving excellence in everything.
What We Offer- Government mandatory benefits (SSS, PhilHealth, Pagibig)
- 5 Vacation Leave (convertible to cash if unused).
- 5 Sick Leave (convertible to cash if unused).
- Free uniform
HMO upon regularization
Work Schedule
Compressed work schedule (Monday – Friday)
7:00 am – 6:00 pm every Monday –Thursday
7:00 am – 4:00 pm every Friday
What You’ll Do
The Marketing Manager serves as the primary responsible of the company’s brand, market direction, and customer engagement roadmap. This role leads long-term brand positioning, portfolio growth strategies, innovation demand forecasting, and measurable marketing ROI.
The Marketing Manager ensures cohesive brand experience across all consumer touchpoints—events, digital, product launches, retail channels—and drives revenue through strategic planning, performance analytics, and market intelligence.- Strategic Planning & Leadership
- Develop long-term marketing roadmaps aligned with corporate growth plans.
- Translate company vision into brand, portfolio, and channel strategies.
- Lead high-performing marketing teams with strategic KPIs and performance culture.
- Build organization-wide alignment on brand direction, customer experience, and market growth opportunities.
- Market Intelligence & Consumer Strategy
- Build a data-driven insight framework combining consumer trends, competitor intelligence, and category dynamics.
- Identify growth pockets and emerging market opportunities in retail, food service, and community environments.
- Use insights to anticipate consumer needs, guide product innovation, and strengthen differentiation.
- Convert research findings into strategic recommendations for pricing, positioning, and expansion.
- Brand Architecture & Portfolio Positioning
- Shape the brand architecture, defining core identities, sub-brands, and product tiers.
- Strengthen competitive advantage through personality, messaging, and emotional value creation.
- Lead strategic planning for new sandwiches, seasonal flavors, and category expansions.
- Ensure packaging, merchandising, communications, and events reflect brand DNA.
- Integrated Campaign & Channel Strategy
- Ensure the development multi-channel marketing ecosystems across digital platforms, field activations, food truck and roving stores, dealer network and retail stores.
- Approve campaign calendars aligned with product launches and business cycles.
- Pricing, Product & Commercial Strategy
- Utilize market insights to guide pricing levels, promotional schedule, and category strategies.
- Balance margin protection with competitive attractiveness through structured pricing frameworks.
- Oversee development of consumer programs: loyalty, bundles, seasonal promotions.
- Ensure new product launches follow a full go-to-market (GTM) strategy including segmentation, target positioning, pricing and forecast.
- Digital & Modern Marketing
- Lead brand storytelling through social media, KOLs, influencers, and digital-first campaigns.
- Develop digital KPIs tied to engagement, conversion, brand equity, and loyalty.
- Build the company’s digital strategic advantage through data-driven audience planning.
- Budget Planning
- Lead annual and rolling marketing budget planning, forecasting, and financial control processes.
- Develop detailed budget allocation frameworks across brands, channels, campaigns, and regions.
- Track actual spending versus budget and implement corrective actions to ensure financial discipline.
- Prepare budget proposals, variance analysis, ROI reporting, and executive dashboards.
- Partner closely with Finance, Sales, Operations, and Supply Chain to align budgets with business objectives and revenue forecasts.
- Drive continuous improvement in marketing productivity, cost efficiency, and return on investment.
- Oversee All Marketing Areas
Other Duties
Perform other related duties that may be assigned from time to time as necessary to support departmental goals.
What You’ll Need- Graduate of any 4 year course - preferably Marketing or any business course
- With at least Marketing experience and background for 5 years and above
- Creative, strategic and team player
- Has good communication skills
- With good interpersonal skills
- Knowledgeable in different marketing strategies and updated to latest Marketing trend