Content Writer

Job Description:

We’re looking for a talented Content Writer to support our Communications team by crafting compelling content, developing strategic messaging, and ensuring brand consistency across various channels. This role is ideal for a skilled wordsmith with a passion for crafting compelling narratives that strengthen brand positioning, engage diverse audiences, and enhance our corporate communications.

1. Content Creation & Development

• Develop high-quality, engaging, and on-brand content for various platforms including websites, blogs, social media, email campaigns, newsletters, and press releases.
• Write clear and compelling copy that supports marketing, brand, and corporate communication objectives.
• Collect and craft client testimonials and real-life stories to build trust and showcase impact.

1. Brand Messaging & Editorial Standards

• Ensure consistency in voice, tone, and messaging across all content and communication channels.
• Edit and proofread all materials to ensure clarity, accuracy, and alignment with brand guidelines.
• Support the development and refinement of brand messaging to resonate with target audiences.

1. Content Strategy & Collaboration

• Work closely with marketing, communications, and design teams to plan, develop, and execute integrated content strategies and campaigns.
• Contribute to content calendars, timelines, and campaign schedules.
• Collaborate with the creative team to ensure a cohesive content approach.

1. Research & Performance Monitoring

• Conduct research on industry trends, audience behavior, and competitor content to inform writing and strategy.
• Monitor content performance using analytics and adjust approaches based on insights and data.

1. Social Media & Distribution Support

• Create and manage engaging social media content that reflects the brand and promotes audience interaction.
• Coordinate the timely distribution of content across platforms, ensuring proper audience targeting and platform fit.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 3 years of proven experience in content writing or content creation (portfolio required).
• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.
• Proven ability to craft clear, compelling, and engaging content tailored to diverse audiences.
• Strong grasp of brand voice, messaging frameworks, and storytelling techniques.
• Working knowledge of SEO best practices, content performance metrics, and digital marketing trends.
• Ability to distill complex topics into simple, meaningful, and impactful messages.
• Skilled at managing multiple projects and timelines without compromising quality.
• Excellent interpersonal skills and a collaborative mindset; able to work cross-functionally with design, marketing, and leadership teams.
• Experience in corporate communications, public relations, or brand development is a strong advantage.