Merchant Communication Analyst, SPX Express
Shopee Mandaluyong Full-time
Key Responsibilities:
- Develop, execute, and manage merchant communication campaigns (email, SMS, in-app)
- Ensure consistency and clarity of messaging across all merchant touchpoints
- Segment merchants and tailor communications based on lifecycle, performance, or needs
- Partner with operations, marketing, and product teams to align messaging strategies
- Track and analyze communication performance (open rates, CTR, engagement, etc.)
- Continuously optimize messaging content, timing, and channels
- Manage communication calendars and ensure timely delivery of key updates
- Support crisis or urgent communications when needed
- Maintain and update communication templates and playbooks
Qualifications:
- Bachelor’s degree in Business, Marketing, Communications, or related field
- 2–4 years of experience in communications, CRM, marketing operations, or similar roles
- Strong writing and content development skills
- Data-driven mindset with experience analyzing campaign performance
- Familiarity with CRM or communication tools (e.g., email platforms, SMS tools)
- Experience in e-commerce or marketplace environments is a plus
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