Product Manager - Nicotine Replacement Therapy (NRT)

JOB DESCRIPTION

Product Manager – Nicotine Replacement Therapy (NRT) / De-Addiction Portfolio

Department:

Marketing

Reports To:

Business Unit Head / Marketing Director

Location:

Philippines

POSITION OVERVIEW

The Product Manager – Nicotine Replacement Therapy (NRT) will be responsible for developing, launching, and driving the growth of the company's Nicotine Patch and future De-Addiction Product Portfolio across the Philippines.

This role goes beyond traditional product management and requires the successful candidate to establish the company's leadership position in smoking cessation, tobacco harm reduction, nicotine dependence management, and addiction therapy. The Product Manager will work closely with Pulmonologists, Internal Medicine Specialists, Family Medicine Physicians, Cardiologists, Psychiatrists, Government Health Institutions, Smoking Cessation Clinics, and Healthcare Organizations to build awareness, advocacy, and adoption of nicotine replacement therapies.

The position is expected to evolve into a strategic leadership role responsible for developing a specialized national business unit dedicated to smoking cessation and addiction management products.

The successful candidate will be responsible for creating the long-term business strategy, physician engagement model, scientific communication platform, commercial roadmap, and field force structure required to establish market leadership in this therapeutic area.

KEY RESPONSIBILITIES

• Develop and execute a comprehensive national strategy for Nicotine Replacement Therapy (NRT) products.
• Build and implement short-term, medium-term, and long-term business plans for Nicotine Patch products.
• Identify opportunities for expansion into smoking cessation, tobacco harm reduction, nicotine dependence management, and related addiction therapy segments.
• Develop annual marketing plans, growth forecasts, and market expansion strategies.
• Conduct competitive intelligence and market landscape assessments.
• Evaluate new product opportunities, licensing prospects, and portfolio expansion initiatives.
• Prepare business cases and financial projections for management approval.

• Lead all aspects of the product lifecycle from launch planning through maturity stage management.
• Develop brand positioning and differentiation strategies.
• Create impactful marketing campaigns targeting healthcare professionals and patients.
• Establish scientific and clinical messaging aligned with international smoking cessation guidelines.
• Develop promotional materials, detailing aids, digital assets, patient education tools, and scientific communication platforms.
• Monitor product performance, sales trends, and market share growth.
• Recommend tactical interventions to maximize brand performance.

• Build strong professional relationships with key Pulmonologists and smoking cessation specialists nationwide.
• Engage with Key Opinion Leaders (KOLs) to develop advocacy and support for smoking cessation programs.
• Collaborate with medical affairs teams on scientific presentations and educational activities.
• Organize advisory boards, roundtable discussions, and scientific forums.
• Support generation and dissemination of scientific evidence related to nicotine replacement therapy.
• Stay updated on global developments in smoking cessation therapies and addiction medicine.

• Identify unmet needs within smoking cessation and addiction treatment markets.
• Develop patient awareness and disease education programs.
• Create partnerships with:
• Pulmonology Societies
• Medical Associations
• Smoking Cessation Clinics
• Government Health Agencies
• Corporate Wellness Programs
• Hospitals and Healthcare Networks
• Explore opportunities for public health collaborations and advocacy programs.

• Develop the commercial deployment strategy for Nicotine Patch products.
• Design call plans, segmentation strategies, targeting models, and territory structures.
• Train and coach field personnel on:
• Nicotine dependence
• Smoking cessation counseling
• Product science
• Competitive differentiation
• Objection handling
• Establish performance metrics and productivity standards for the field team.
• Work closely with Sales Management to ensure execution excellence.

• Develop the roadmap for establishing a specialized Smoking Cessation & De-Addiction Business Unit.
• Recommend organizational structures required to support future growth.
• Participate in recruitment, selection, onboarding, and development of future product specialists and sales representatives.
• Build capabilities required for a national specialty sales force.
• Develop succession planning and talent development initiatives within the business unit.

• Collaborate closely with:
• Regulatory Affairs
• Medical Affairs
• Supply Chain
• Finance
• Sales Operations
• Human Resources
• Business Development
• Ensure alignment of commercial objectives with organizational goals.
• Drive cross-functional projects related to product launch, market access, and portfolio growth.

• Identify opportunities within:
• Hospitals
• Government institutions
• Corporate wellness programs
• Healthcare organizations
• Support pricing, reimbursement, and access strategies.
• Develop initiatives to improve product accessibility and affordability.

• Develop and monitor KPIs including:
• Sales Growth
• Market Share
• Brand Awareness
• Prescription Generation
• Physician Adoption
• Customer Engagement
• ROI of Marketing Activities
• Present monthly and quarterly business reviews to senior management.
• Prepare annual strategic plans and budget proposals.

QUALIFICATIONS

• Bachelor's Degree in Pharmacy, Medicine, Nursing, Life Sciences, Marketing, Business Administration, or related field.
• MBA or Master's Degree is an advantage.

• Minimum 8–12 years pharmaceutical industry experience.
• At least 5 years in Product Management, Brand Management, or Marketing roles.
• Experience in one or more of the following therapeutic areas:
• Pulmonology
• Respiratory Medicine
• Cardiovascular Medicine
• Internal Medicine
• Behavioral Health
• Smoking Cessation
• Addiction Medicine
• Demonstrated success in launching and growing pharmaceutical brands.
• Experience interacting with Key Opinion Leaders and specialty physicians.
• Experience in building new therapeutic categories or business units is highly desirable.

COMPETENCIES

• Business Planning
• Market Development
• Portfolio Management
• Financial Acumen
• Competitive Intelligence
• Commercial Excellence

• Visionary Leadership
• Team Building
• Stakeholder Management
• Influencing Skills
• Change Management
• Talent Development

• Product Lifecycle Management
• Brand Strategy Development
• Scientific Communication
• Market Research
• Data Analytics
• Forecasting and Budgeting

• Entrepreneurial mindset
• Highly self-driven and results-oriented
• Strong leadership potential
• Excellent presentation and communication skills
• Strong analytical and problem-solving abilities
• Ability to work effectively in a matrix organization
• Passion for improving public health through smoking cessation initiatives

CAREER PROGRESSION OPPORTUNITY

This role is designed as a strategic growth position with the expectation that the successful candidate will eventually lead and build a dedicated National Smoking Cessation & De-Addiction Business Unit, including responsibility for future Nicotine Replacement Therapies, behavioral support solutions, addiction management products, and a specialized national field force.

Potential Career Path:

Product Manager → Senior Product Manager → Business Unit Head (Smoking Cessation & De-Addiction Division) → National Business Director.