TikTok Marketing & KOL Specialist

Job Expectations:

• Position Type: Experienced - Mid/Senior
• Employment Type: Full-Time, Permanent (Direct Hire)
• Work Setup & Location: Occasionally Onsite - Metro Manila
• Work Schedule: Weekdays; Day Shift
• Industry: Beauty & Cosmetics / E-commerce

About the Job:

You will collaborate with influencers, manage KOL partnerships, analyze campaign performance, and optimize marketing efforts to achieve strong ROI and business growth.

Key Responsibilities:

• Develop and execute TikTok marketing strategies to increase brand awareness, engagement, and conversions.
• Manage influencer marketing campaigns from planning to execution and performance tracking.
• Identify, evaluate, and collaborate with TikTok KOLs, including macro and nano influencers.
• Build and maintain a comprehensive KOL database with influencer profiles and segmentation.
• Coordinate with internal teams and stakeholders to align campaign objectives and timelines.
• Brief influencers on campaign requirements and oversee content development and delivery.
• Conduct market and competitor research to identify trends, opportunities, and emerging strategies.
• Stay updated on TikTok platform trends, user behavior, and beauty/skincare industry developments.
• Monitor campaign performance metrics, impressions, engagement, and ROI.
• Prepare reports, insights, and recommendations to continuously optimize marketing campaigns.

Qualifications:

• Bachelor's Degree in Marketing, Communications, Business, or related field preferred.
• Experience in influencer marketing, KOL management, or TikTok marketing campaigns.
• Strong understanding of TikTok content trends, platform behavior, and digital marketing strategies.
• Experience working with influencers, content creators, and social media campaigns.
• Strong analytical skills with the ability to interpret campaign performance and ROI metrics.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to manage multiple campaigns and work in a fast-paced environment.
• Experience in the beauty, skincare, or lifestyle industry is an advantage.
• Target-driven mindset with strong attention to detail and creativity.
• ***Only shortlisted candidates will be contacted; updating/tailoring your CV is highly recommended***