Senior Campaign Analyst (Work From Home) - Day Shift - Singapore Client - Quezon City

About the Role

This role reports directly to the Senior Manager and will play a key role in improving customer engagement, optimizing campaigns, and driving business performance.

• Analyze end-to-end marketing campaign performance across digital and offline channels (SMS, Email, Push, Paid Media, etc.).
• Generate insights on campaign effectiveness, customer behavior, and ROI to support optimization and future planning.
• Build, maintain, and automate dashboards and reports using Tableau (preferred) or Power BI for campaign tracking and business performance.
• Collaborate with campaign managers and product teams to design data-driven strategies.
• Conduct A/B testing and performance benchmarking to identify opportunities for improvement.
• Translate complex data into clear, actionable recommendations for leadership and stakeholders.
• Monitor KPIs such as conversions, CTR, ARPU uplift, churn reduction, and incremental revenue.

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Analytics, or related field.
• 4–8 years of experience in campaign analytics, digital marketing analytics, or a similar role (telecom/tech industry experience preferred).
• Strong proficiency in digital analytics and campaign measurement.
• Hands-on experience with Tableau (preferred) or Power BI (dashboard creation, visualization, and reporting).
• Advanced skills in Excel and Google Sheets for data analysis and reporting.
• Strong analytical and commercial skills, with the ability to translate data into business impact.
• Solid understanding of campaign performance metrics (CTR, conversion, ARPU, churn, uplift, etc.).
• Proficiency in Excel, and analytical tools (Google Analytics, Adobe Analytics, or similar is a plus).
• Strong problem-solving skills with the ability to generate actionable insights.
• Excellent communication skills to present insights to both technical and non-technical stakeholders.

• Opportunity to work in a fast-paced, data-driven environment.
• Direct impact on shaping campaign strategies and customer engagement.
• Exposure to advanced marketing automation and CVM platforms.
• Collaborative and supportive team culture.