Marketing Head (Senior Manager)
Muji Makati Full-time
Duties & Responsibilities
- Marketing Strategy & Business Planning
- Develop and execute a comprehensive Annual Brand Marketing Plan aligned with company objectives.
- Lead marketing strategies to drive foot traffic and strengthen performance of key stores.
- Participate in overall business planning and contribute insights to topline and profitability targets.
- Develop marketing mix strategies for new store openings and new market entries.
- Translate global/regional brand strategies(Japan Design, Living with Philippines) into locally relevant execution plans.
- Brand Management & Market Leadership
- Drive brand positioning to achieve top-of-mind awareness and market leadership.
- Lead integrated marketing communications (IMC) across all channels.
- Ensure consistent execution of brand standards across stores, digital platforms, and partnerships.
- Develop campaigns that strengthen brand perception, employer brand positioning, and customer loyalty(Purchasing Muji products will contributes to the realization of a sustainable society.).
- Manage PR, crisis communication, and reputation management initiatives.
- Retail & Local Store Marketing
- Lead store opening campaigns, in-mall activations, and seasonal promotions.
- Collaborate with Store Marketing Managers to develop countermeasures for underperforming stores.
- Develop and execute systemwide and localized store marketing initiatives.
- Build strong partnerships with mall operators, local government units, and business communities.
- Support sustainability and community-based programs aligned with brand values.
- Digital & Performance Marketing
- Oversee digital marketing strategy across paid media, social platforms, CRM, content marketing, and e-commerce. Expansion of online business and market research, along with the creation of associated organizational structures
- Utilize analytics tools to optimize performance and ROI.
- Drive online-to-offline (O2O) initiatives to enhance customer experience.
- Monitor KPIs including traffic, conversion, acquisition cost, engagement, and retention.
- Conduct consumer research, build hypotheses, and lead data-driven campaign optimization.
- Future expansion of online business and market research, along with the creation of the necessary organizational structure
- Product & Campaign Development
- Collaborate cross-functionally to align campaigns with product launches and merchandising strategies.
- Contribute creative inputs to product development, menu/product architecture, and promotional concepts.
- Work with agencies and vendors to develop locally relevant campaign concepts.
- Lead end-to-end campaign management—from ideation to reporting and post-analysis.
- Financial & Performance Management
- Forecast and manage marketing budgets, A&P spending, and ROI targets.
- Monitor brand and business performance metrics.
- Develop business cases and present performance insights to senior leadership.
- Integrate insights and opportunities into actionable improvement plans.
- Stakeholder & People Management
- Secure buy-in from cross-functional stakeholders and leadership teams.
- Lead, coach, and develop marketing team members.
- Build strong partnerships with agencies, media partners, vendors, and external collaborators.
- Create capability-building initiatives and development plans for direct reports.
- Bachelor’s Degree in Marketing, Business Management, Advertising, or related field.
- Minimum 7–10 years of progressive experience in Brand Management, Retail Marketing, QSR, Fashion, or Consumer Marketing.
- Strong business and consumer orientation with solid experience in market research and data analysis.
- Proven experience leading integrated, multi-channel marketing campaigns.
- Strong project management, hypothesis-building, and analytical skills.
- Experience working with mall-driven retail environments and regional marketing programs.
- Demonstrated leadership and stakeholder management capability.
- Highly creative with strong brand storytelling and aesthetic judgment.
- Agile, strategic thinker with the ability to anticipate trends and reflect insights into actionable plans.
Epsilon Group ServicesManila, 6 km from Makati
Senior Quality Manager
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• Strong auditing and people management background
• Advanced Microsoft Excel skills
• Experience creating dashboards...
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