Performance Marketing Speci

JOB DESCRIPTION

We are looking for a data-driven Performance Marketing Specialist to manage, optimize, and scale our paid marketing channels. In this role, you will be responsible for the strategy, execution, and day-to-day management of paid campaigns across Google, Meta, and other platforms.

JOB RESPONSIBILITIES:

• Plan, execute, and optimize paid digital marketing campaigns across various platforms such as Google Ads, Meta, and other advertising channels.
• Monitor campaign performance and analyze key metrics including conversions, cost per acquisition (CPA), return on ad spend (ROAS), and click-through rates (CTR).
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign effectiveness and achieve marketing objectives.
• Prepare regular performance reports and provide actionable insights and recommendations based on campaign data.
• Manage advertising budgets efficiently to ensure optimal allocation of marketing spend and achievement of target results.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field.
• Has an experience for 2 to 4 yrs
• Hands-on experience in handling Google Ads and Meta
• Strong understanding of digital marketing metrics, including CTR, CPC, CPA, ROAS, conversion rate, and customer acquisition cost.
• Experience in campaign optimization, audience targeting, A/B testing, and budget management.
• Strong communication, presentation, and project management abilities.
• Detail-oriented, results-driven, and capable of managing multiple campaigns simultaneously.