[ref. y32052116] Parañaque - Social Media Marketing Manager
Parañaque Full-time
Social Media Marketing Manager
A leading Pilates and wellness studio is looking for a highly strategic and creative Social Media Marketing Manager to take full ownership of our digital presence.
This role combines hands-on content creation with strategic planning, and requires strong on-site presence at the studio to capture authentic moments and collaborate with the team.
What You’ll Do- Lead Strategy: Develop and execute annual marketing plans, pricing strategies, and promotional campaigns aligned with business goals.
- Content Creation: Produce and post engaging content daily — from class clips and testimonials to studio happenings.
- Paid Media: Manage boosting and paid campaigns within budget to expand reach and drive conversions.
- Community Management: Oversee client engagement on Facebook, Instagram, TikTok, Viber, WhatsApp, email, and SMS.
- Client Communications: Post daily class schedules, craft engaging message templates, and maximize bookings through direct communications.
- Analytics & Reporting: Track KPIs, analyze results, and refine strategies to grow online presence.
- Collaboration: Work closely with the studio team, with on-site presence at least 3x/week.
- Vendor Management: Coordinate with external partners for campaigns and specialized projects.
- Education: Bachelor’s in Marketing, Communications, Multimedia Arts, Advertising, or related field.
- Experience: 3+ years in social media/content marketing (fitness, wellness, or beauty industry experience a plus).
- Creative & Technical Skills: Photography, videography, copywriting, design, and video editing.
- Expertise: Strong knowledge of trends, algorithms, paid ads, and multi-channel communication.
- Mindset: Strategic thinker, detail-oriented, proactive, and results-driven.
- Passion: A genuine interest in Pilates, fitness, and wellness.
- Apply by sending your resume and portfolio to [email protected]
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