Marketing Specialist (Retention)

Job Description:

The role also involves enhancing the customer experience, driving product usage, and creating marketing collateral and content pieces that build long-term value and engagement while leveraging internal and external sources as well as innovative AI tools.

Accountabilities:

• Conduct research and verification of client data to ensure accuracy and relevance for campaign execution.
• Support sales enablement by fulfilling requests that assist retention representatives with outreach and upsell efforts.
• Maintain timely and accurate updates to client databases and internal systems.
• Validate and update organization, contact, and account information across custom in-house platforms.
• Ensure clients receive the correct newsletters they are subscribed to, enhancing customer experience and perceived value.
• Understand and apply knowledge of the unique features and benefits of Law360 products and services.
• Assist in the development and targeting of newsletters and content marketing campaigns.
• Contribute to creative marketing initiatives that support retention strategies.
• Develop and manage retention-focused campaigns across email, newsletters, and content marketing channels.
• Create marketing collateral and content pieces that build long-term customer engagement and drive product usage.
• Qualifications:
• Bachelor’s degree in Marketing or equivalent professional experience with exposure to core marketing concepts, market research, consumer behavior, campaign strategy, and brand communication principles.
• Minimum of 1 year experience in Marketing Data Research or Data Management. (Recommended not required) Demonstrates foundational knowledge of retention marketing principles, campaign strategy, and customer lifecycle engagement.
• Conducts in-depth quantitative analysis of consumer databases and external data sources to uncover actionable insights into customer behavior, usage patterns, and content preferences.
• Ensures the integrity and completeness of marketing data through rigorous research and analysis, enabling accurate performance tracking and optimization.