Digital Marketing Specialist - Manila

Organica Nutrition is hiring a Full time Digital Marketing Specialist role in La Loma, NCR. Apply now to be part of our team.

Job summary:

• Looking for candidates available to work:
• Monday: Morning, Afternoon
• Tuesday: Morning, Afternoon
• Wednesday: Morning, Afternoon
• Thursday: Morning, Afternoon
• Friday: Morning, Afternoon
• 1 year of relevant work experience required for this role
• Expected salary: ₱20,000 - ₱25,000 per month

OB SUMMARY: (HYBRID Set-Up)

The Digital Marketing Officer is enthusiastic about digital marketing, exceptionally organized, and skilled at driving engagement and growth across our digital platforms.

Responsibilities:

1. Content Creation and Review:

• Develop, create, and curate engaging and high-quality content for our social media platforms, website, and other digital channels.
• Collaborate with the marketing team to produce visually appealing graphics, videos, and written content that aligns with our brand voice and strategy.
• Review and edit content to ensure consistency, accuracy, and adherence to brand guidelines.

1. Live-Selling Management:

• Plan and execute live-selling events in Marketplaces to drive product sales.
• Coordinate with influencers and livesellers to schedule and manage live-selling sessions.
• Monitor live-selling performance metrics, provide recommendations for improvements, and implement strategies to enhance engagement.
• Collaborate with Ecomm team to ensure the availability of featured products.
• Develop creative strategies to maximize reach and conversions during live-selling events.

1. KOL Outreach and Management:

• Identify and reach out to potential Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience.
• Build and maintain strong relationships with KOLs to foster collaboration and promote our products.
• Coordinate KOL campaigns, track performance, and report on the effectiveness of influencer partnerships.

1. Assist in Managing the UGC Content Creator Hub:

• Support the management of our UGC content creator hub by identifying and onboarding new content creators.
• Provide guidance and feedback to content creators to ensure their content meets our quality standards and aligns with our brand.
• Monitor and analyze the performance of UGC content, providing insights and recommendations for improvement.

1. Affiliate Marketing Management:

• Develop and manage affiliate marketing programs to drive sales and expand reach.
• Identify and recruit new affiliates and partners to promote the brand and products.
• Monitor affiliate performance, analyze data, and optimize strategies to improve conversion rates.
• Maintain relationships with affiliates to ensure active engagement and maximize partnerships.
• Create marketing materials and resources for affiliates to support their promotional efforts.

1. Analytics and Reporting:

• Track, analyze, and report on the performance of digital marketing activities.
• Use data to identify trends and insights, making recommendations for improvements.
• Provide monthly reports on KPIs to the team lead.
• Perform other related work-related tasks as may be assigned.

Qualifications:

• Bachelor’s degree in marketing, Business Management, Communication Arts or any related discipline
• Fresh Graduates or at least 1-2 years of work experience preferably in a digital marketing role.
• Proficient in the English and Filipino language
• Strong written communication and presentation skills
• Strong knowledge of social media platforms
• Strong knowledge of shooting, editing, and creative programs
• Visual design skills (Photoshop, Canva, Capcut etc.)
• Proficient in MS Office (Word, Excel, PowerPoint, etc.)