[ref. b47306701] Digital Marketing Specialist

Key Responsibilities:

• Develop and implement digital marketing campaigns across platforms (social media, email, web, paid ads).
• Analyze and report on campaign performance metrics (ROI, engagement, conversions) and optimize accordingly.
• Collaborate with internal teams to align marketing strategies with business goals.
• Manage digital content calendars and stay ahead of trends and algorithms.

• Design marketing materials including social media graphics, digital ads, event collateral, presentations, and branded assets.
• Ensure all creative output aligns with brand guidelines and has visual consistency.
• Edit and retouch images and videos as needed for campaigns or events.
• Work with vendors (printers, photographers, etc.) for production and delivery of design assets.

• Plan and execute company events, product launches, trade shows, webinars, and client-facing experiences.
• Handle event logistics including budgeting, vendor coordination, venue booking, invitations, and promotion.
• Design event marketing materials: flyers, invitations, signage, presentations, etc.
• Collaborate with internal teams to maximize event impact and lead generation.
• Evaluate event success and report key takeaways and improvements.

Requirements:

• At least 1-3 years of experience in digital marketing with a focus on graphic design and events.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Strong understanding of social media platforms, email marketing tools (e.g., Mailchimp, Klaviyo), and content creation.
• Experience with marketing analytics and tools like Google Analytics, Meta Ads, or similar.
• Event planning experience (virtual or in-person) with attention to detail and problem-solving skills.
• Strong organizational and time management skills with the ability to handle multiple deadlines.
• Excellent written and verbal communication.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• Experience in B2B marketing environments.
• Video editing or motion graphics experience is a plus.