Product Focus Marketing Specialist

Job Description

Job description:

DUTIES & RESPONSIBILITIES

Product Strategy and Positioning:

Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.

Develop a deep understanding of the target market and competitors to inform product positioning strategies.

Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities. Go-to-Market Planning, Strategies and Execution:

Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches and updates.

Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensure ROI.

Execute data-driven marketing campaigns to generate demand and attract qualified leads.

Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.

Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.

Collaborate with sales teams to ensure Leads nurturing and conversion,seamless product adoption and customer satisfaction.

SKILLS NEEDED:

Product Knowledge & Technical Understanding, Market Research & Analysis, Content Creation & Messaging, Cross-functional Collaboration, Campaign Management & Lead Generation, Digital Marketing Expertise, Event & Webinar Coordination, Data-Driven Decision Making

POSITION/PERSON SPECIFICATIONS

Knowledge of CRM tools, and other productivity tools

Strong verbal and written communication skills

Able to use Marketing tools like: Mailchimp, Survey Monkey, Facebook and Linkedin Analytics/ Insights, LinkedIn Sales Nav, GoogleSuite tools

Solid computer skills, including MS office other design software

Social Media Skill Savvy is a plus

Basic Knowledge of Sales and Marketing

Analytical skills with a goal-oriented attitude

An ability to multitask and perform under tight deadlines

Experience in B2B is an advantage; but not a requirement

Can be a new graduate as long as capability requirements are met

BS degree in Marketing, Digital media or Creative Design field

Additional qualification in web design or animation is a plus

Has experience in collaborating with 3rd party vendors/suppliers