[ref. y77632216] Taguig - Social Media Marketing / Manager | Fashion Brand

A Social Media Manager with Digital Marketing Experience combines the strategic planning and content management of a social media role with the technical expertise and data-driven approach of digital marketing. This hybrid role requires not only creativity but also a deep understanding of online advertising, analytics, and the broader digital ecosystem to drive brand growth and engagement.

Job Title: Social Media Manager with Digital Marketing Experience

Key Responsibilities:

1. Social Media Strategy Development:

• Create and execute integrated social media strategies that align with broader digital marketing objectives.
• Research target audiences, industry trends, and competitor activities to refine social media approach.
• Develop long-term and short-term social media campaigns that support business goals (brand awareness, lead generation, product launches, etc.).

1. Content Creation & Optimization:

• Oversee the production and curation of high-quality content for various social platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube).
• Develop and implement a content calendar, ensuring timely and consistent posts.
• Leverage digital marketing tools (SEO, SEM, email marketing) to optimize social media content for greater reach and impact.
• Work with content creators, graphic designers, and video editors to produce engaging, platform-specific content.

1. Paid Social Media Advertising:

• Manage and execute paid campaigns on social media platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Conduct A/B testing, optimize ad creatives, and adjust budgets to improve ROI.
• Analyze ad performance (click-through rates, conversions, lead generation) and adjust strategies based on results.
• Work with the digital marketing team to align paid social media ads with SEO and search engine marketing strategies.

1. Digital Marketing Integration:

• Collaborate with the broader digital marketing team to ensure social media strategies align with SEO, email marketing, and online advertising.
• Implement cross-channel strategies, using social media to complement paid search, email campaigns, and other digital tactics.
• Ensure social media campaigns are optimized for lead generation and e-commerce, if applicable.
• Monitor traffic and conversions coming from social media, adjusting strategies for optimal results.

1. Analytics & Reporting:

• Track, analyze, and report on key metrics: engagement, reach, traffic, conversions, and ROI.
• Use analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite, Sprout Social) to measure performance.
• Generate actionable insights from data to continually refine social media and digital marketing strategies.
• Regularly report on social media KPIs to upper management and stakeholders, adjusting campaigns based on performance.

1. Community Engagement & Relationship Building:

• Act as the brand’s voice, responding to comments, messages, and mentions in a timely and professional manner.
• Foster positive relationships with followers, influencers, and brand advocates to build a loyal online community.
• Monitor sentiment and customer feedback on social media, collaborating with customer service and PR teams as needed.

1. Influencer & Partnership Management:

• Identify and collaborate with influencers and brand ambassadors to promote products or services.
• Manage influencer campaigns, ensuring they align with brand values and objectives.
• Negotiate contracts and terms with influencers and partners, tracking performance and ensuring ROI.

1. Campaigns & Promotions:

• Design, implement, and track social media promotions, contests, giveaways, and other engagement initiatives.
• Work closely with the digital marketing team to coordinate email campaigns, landing pages, and ads for integrated promotions.
• Analyze promotional campaign performance, making data-driven decisions for future initiatives.

Skills & Qualifications:

Experience:

• 2+ years of experience in social media management and digital marketing.
• Proven experience in running paid social media campaigns (Facebook Ads, Instagram, LinkedIn, Google Ads).
• Familiarity with SEO and SEM principles, as well as content marketing.

Education:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (preferred but not required).

Technical Skills:

• Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with digital advertising platforms (e.g., Facebook Ads Manager, Google Ads).
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot).
• Knowledge of Google Analytics or similar web analytics tools.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite).

Soft Skills:

• Strong communication skills, both written and verbal.
• Analytical mindset with the ability to interpret data and adjust strategies accordingly.
• Creativity and ability to think outside the box when developing campaigns.
• Ability to manage multiple projects and meet deadlines.
• Attention to detail and consistency in messaging.

Desirable Traits:

• Ability to thrive in a fast-paced, dynamic work environment.
• Passion for staying on top of digital marketing and social media trends.
• A proactive, results-driven mindset with a focus on ROI and KPIs.