Quezon City - Digital Strategy and Activations Manager

1. Identifies the strategic growth for Prepaid / Postpaid and execute imperatives for the prepaid / postpaid digital channels
2. Grows the total digital performance and online mix in digital channels for prepaid / postpaid business by driving acquisition and operational efficiencies

• DUTIES AND RESPONSIBILITIES:

• Monitors prepaid / postpaid acquisition in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers

• Defines the ideal prepaid / postpaid acquisition in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
• Creates and executes relevant promos/campaigns/process/policy changes to address digital channel drivers and continuously improve the customer experience
• Works closely with BB Capabilities, PEDG and Web Ops teams to monitor Portal, GlobeOne to ensure that features/capabilities are functioning as needed.

• Drives prepaid / postpaid broadband’s activations and achieves targets in digital channels by launching relevant promos/campaigns that are exclusive to the channel
• Monitors prepaid / postpaid acquisition performance in digital channels and collaborates with channel partners to generate insights, uncover trends, and identify drivers
• Defines the ideal prepaid / postpaid acquisition experience in digital channels (Portal, GlobeOne) and works with enabling teams to ensure the delivery of these ideal experiences
• Works with PEDG to monitor Portal, and GlobeOne to ensure that assets, spiels, and offers are always updated and functioning

KPIs:

• Achievement and improvement in digital acquisition conversion rates

TOP 3-5 DELIVERABLES:

• Detailed Project Requirements and Plan
• Budget Plan and Budget Processing
• Go-To-Market Plan and Execution
• Campaign Communication Materials
• Cadence of Performance Reviews
• Additional Job Description

HIRING REQUIREMENTS:

• Required: At least 10 years of professional marketing experience (Preferably Brand Management, Product Marketing, or Digital Marketing)
• At least 5 years of project or program management experience

LEVEL OF KNOWLEDGE:

• Expert in Digital Marketing

EDUCATION:

• College Graduate in any Business/Marketing course