Senior Lifecycle Marketing Analyst

apartmentOur Clients placeTaguig calendar_month 

Senior Lifecycle Marketing Analyst

Location: Taguig
Work Set-up: On-site

Work Schedule: Monday to Friday

Job Responsibilities
  • Develop lifecycle marketing strategies across acquisition, engagement, retention, and reactivation stages.
  • Analyze customer journeys and identify opportunities for optimization.
  • Create customer segments and targeted communication strategies.
  • Measure lifecycle campaign performance and customer retention metrics.
  • Work with cross-functional teams to improve customer experiences.
  • Recommend automation and personalization initiatives.
Qualifications
  • Minimum 5 years of experience in lifecycle marketing, CRM, or customer analytics.
  • Experience with online products and digital customer journeys.
  • Knowledge of SQL, Python, or similar programming languages.
  • Strong analytical and problem-solving capabilities.
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