Marketing specialist

Job Description

Posted on 30 April 2026

Job Summary:We are seeking a dynamic and results-driven Marketing Specialist to develop, execute, and oversee marketing strategies that promote our brand, products, and services. The ideal candidate will be responsible for creating marketing campaigns, analyzing market trends, and engaging with target audiences to increase brand awareness and drive sales.

Qualifications/Requirements

Key Responsibilities:

• Develop and implement comprehensive marketing plans and strategies to achieve company objectives.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Manage and optimize digital marketing channels including social media, email campaigns, SEO, and paid advertising.
• Create engaging content for various platforms such as blogs, social media, newsletters, and website.
• Coordinate with sales, product development, and other departments to ensure branding consistency and campaign alignment.
• Monitor and analyze campaign performance metrics, prepare reports, and make data-driven recommendations for improvements.
• Manage and oversee marketing budgets, ensuring cost-effective use of resources.
• Organize and participate in promotional events, trade shows, and product launches.
• Build and maintain relationships with media, influencers, and strategic partners.
• Stay up-to-date with industry trends, new marketing tools, and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience as a Marketing Specialist or similar role.
• Strong knowledge of digital marketing tools and platforms (Google Analytics, SEM, social media management tools, etc.).
• Excellent written and verbal communication skills.
• Creativity and ability to think outside the box.
• Analytical mindset with the ability to interpret data and generate insights.
• Project management skills and ability to handle multiple campaigns simultaneously.
• Proficiency in MS Office and marketing software applications.

Preferred Skills:

• Experience with graphic design tools (Adobe Creative Suite, Canva, etc.).
• Knowledge of content management systems (WordPress, Shopify, etc.).
• Familiarity with CRM systems and email marketing platforms.

Work location

CEBU CITY (CAPITAL), CEBU

Remarks

No additional remarks

Apply now