FINANCE MARKETING

The Finance Marketing Specialist is responsible for developing and executing marketing strategies to promote financial products and services, strengthen brand presence, and drive customer engagement. This role requires a combination of financial knowledge, analytical skills, and marketing expertise to create impactful campaigns aligned with business goals.

• Develop and implement marketing strategies for financial products (e.g., loans, credit cards, investments, insurance).
• Conduct market research to identify customer needs, industry trends, and competitive landscape.
• Collaborate with finance teams to ensure accuracy and compliance in marketing materials.
• Manage brand positioning, messaging, and communication strategies for financial services.
• Build relationships with clients, partners, and stakeholders to support business growth.
• Ensure all marketing activities comply with financial regulations and company policies.
• Support product launches and promotional activities to increase customer acquisition and retention.
• Work closely with sales, finance, and product development teams to align business strategies.

• Bachelor’s degree in Marketing, Finance, Business Administration, or related field.
• Strong understanding of financial products, services, and industry regulations.
• Proven experience in marketing within the finance, banking, or fintech sector.
• Excellent communication, presentation, and analytical skills.
• Creativity with the ability to translate complex financial concepts into customer-friendly messaging.
• Strong organizational and project management abilities.