Social Media and Marketing VA

If you thrive in a fast-paced environment where no two days are the same, this is the role for you.

Key Responsibilities:

• Develop and execute social media content strategies that align with the brand's established tone of voice and visual identity
• Create and edit short-form video content including Reels for social media distribution
• Build landing pages and connect them to email marketing sequences using Kit (ConvertKit)
• Draft on-brand emails including promotional campaigns, nurture sequences, and client-facing communications
• Repurpose existing content across formats — for example, transforming video concepts into email copy or social media posts
• Design marketing assets and presentations in Canva that reflect the brand's visual and aesthetic standards
• Monitor and analyze marketing performance data to identify what is working and recommend concrete improvements
• Proactively manage marketing operations — tracking pending tasks, flagging bottlenecks, and keeping all projects moving forward
• Research emerging trends and regularly bring forward fresh content ideas and strategic recommendations
• Maintain brand consistency across all channels, ensuring every touchpoint aligns with established visual and tonal guidelines

Mandatory Skills:

• Proven experience in digital marketing strategy and day-to-day execution
• Strong understanding of brand identity, tone of voice, and visual aesthetics
• Proficiency in email marketing platforms — particularly Kit (ConvertKit) — including landing pages and automation flows
• Experience creating and editing short-form video content for Instagram Reels, TikTok, or comparable platforms
• Strong design skills using Canva or comparable tools, with a natural eye for visual composition and brand alignment
• Ability to interpret marketing performance data and translate insights into clear, actionable recommendations
• A self-starting approach — takes initiative, manages tasks independently, and identifies what needs to be done without waiting to be asked
• Reliable, detail-oriented, and capable of delivering quality work with minimal supervision
• Strong written and verbal communication skills

Preferred Skills:

• Experience supporting coaches, consultants, or online course creators
• Familiarity with building and optimizing sales funnels and lead generation workflows
• Experience with Pinterest for brand development or content inspiration
• A copywriting background with the ability to adapt voice and tone across brand contexts
• Knowledge of social media analytics and performance reporting tools
• Ability to manage multiple projects and competing priorities simultaneously
• A genuine interest in entrepreneurship, women's empowerment, or the business coaching space

If you are looking for a role where your creativity, strategic thinking, and initiative are truly valued, we would love to hear from you.