Digital Marketing Specialist - Valenzuela - ref. r88077815
Innovatrade Ingredients Corp. Valenzuela Full-time
The ideal candidate will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various channels. This role requires a mix of creativity, analytical thinking, and a deep understanding of digital marketing tools and best practices.
DUTIES AND RESPONSIBILITIES :
- Develop and execute digital marketing strategies across multiple channels (email, social media, content marketing, and more)
- Manage paid advertising campaigns on platforms like Google Ads, Facebook, LinkedIn, and others
- Conduct keyword research and implement on-page and off-page SEO strategies
- Track and report on key performance indicators (KPIs), campaign performance, and ROI
- Create and manage content calendars for blogs, social media, and email newsletters
- Collaborate with designers, copywriters, and other departments to create effective marketing assets
- Optimize website performance and user experience to improve conversion rates
- Stay up to date with digital marketing trends, technologies, and best practices
- Use tools such as Google Analytics, SEMrush, HubSpot, or similar to analyze user behavior and campaign effectiveness
QUALIFICATIONS :
- Bachelor's degree in Marketing, Communications, Business, or a related field
- years of experience in digital marketing or a related role
- Proficiency in digital advertising platforms (Google Ads, Facebook Business Manager, etc.)
- Strong understanding of content strategy, and email marketing
- Excellent written and verbal communication skills
- Highly organized, self-motivated, and detail-oriented
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• Bachelor’s degree in Marketing, Multimedia, Advertising, or related field.
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