Marketing Automation Specialist (Email Marketing)
Grace Global Operations Center Quezon City Full-time
At Grace Global Business Services (GBS) Manila, our teams play a critical role in supporting the organization’s worldwide operations. For more than a decade, GBS has been a trusted partner, delivering expertise in shared services, process excellence, and digital enablement.
Our team members support business lines and functions across Grace, including Finance, Human Resources, Information Technology, Procurement, Supply Chain and more. You’ll have the opportunity to make an impact—working alongside global colleagues to help shape the chemical manufacturing industry.
Our team members support business lines and functions across Grace, including Finance, Human Resources, Information Technology, Procurement, Supply Chain and more. You’ll have the opportunity to make an impact—working alongside global colleagues to help shape the chemical manufacturing industry.
You’ll be part of a collaborative, team-oriented culture where safety comes first. We prioritize your well-being by offering competitive benefits and flexible working options that help you thrive. Here, you’ll find meaningful ways to grow your career, whether deepening your expertise in your field or exploring new roles.
As a Marketing Automation Specialist, you will support the execution and optimization of digital marketing campaigns. This role plays a key part in driving lead generation, enhancing customer engagement, and improving marketing efficiency through automation and analytics.
You will collaborate across marketing, sales, and creative teams to deliver high-impact campaigns while ensuring data integrity, compliance, and continuous performance improvement.
What You’ll Do- Build, test, and deploy email marketing campaigns using Salesforce Marketing Cloud Account Engagement (Pardot)
- Customize templates and perform basic HTML/CSS edits as needed
- Conduct A/B testing to improve engagement, deliverability, and conversion performance
- Ensure campaigns render correctly across devices, browsers, and email clients
- Manage and refine targeted distribution lists in collaboration with marketing and sales teams
- Support lead generation and qualification processes to improve pipeline performance
- Utilize tools such as RingLead to cleanse, deduplicate, and maintain CRM data integrity
- Support marketing automation workflows and campaign journeys
- Assist in managing the marketing and sales calendar within Salesforce
- Coordinate with cross-functional stakeholders to execute campaign timelines
- Track, measure, and report on campaign performance and key marketing KPIs
- Analyze campaign data using tools such as Google Analytics, Adobe Analytics, or similar platforms
- Translate insights into actionable recommendations to improve results
- Ensure adherence to global data privacy and email regulations (e.g., CAN-SPAM, GDPR)
- Maintain best practices for email marketing, deliverability, and data governance
- At least 3 years of experience in email marketing using automation platforms (Pardot/Marketing Cloud preferred)
- Hands-on experience with CRM systems (Salesforce preferred)
- Guaranteed 14th Month Pay
- Above-market Retirement Plan Design
- LinkedIn Learning Access
- Established Performance Incentive Program
- HMO coverage for employees on day 1 (with pandemic coverage)
- Free HMO coverage for up to 3 qualified dependents
- Educational Assistance
Grace Global Operations CenterManila, 10 km from Quezon City
while ensuring data integrity, compliance, and continuous performance improvement.
What You’ll Do
• Build, test, and deploy email marketing campaigns using Salesforce Marketing Cloud Account Engagement (Pardot)
• Customize templates and perform basic...
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