Senior Paid Media Buyer | Work from Home

We’re Hiring: Senior Paid Media Buyer!

Looking for a role that fosters collaboration, creativity and career growth in a vibrant office environment? We got you covered!

Attach this together with your updated CV to become a priority applicant!

Schedule: Morning Shift

Job Description:

(Bonus: Meta/Facebook Ads)

We’re looking for a highly skilled Paid Media Buyer to own and scale our paid acquisition across Google Ads and Microsoft Ads, with bonus points if you have experience running Facebook/Meta campaigns.

This role is 80% paid media, 20% SEO.

You’ll be replacing an existing role and taking ownership of high-spend, high-intent B2B campaigns, working closely with our Head of Marketing to drive lower CPL, higher booking rates, and stronger ROI.

Key Responsibilities:

• Own, manage, and scale Google Ads and Microsoft Ads accounts end-to-end
• Build and optimise campaigns across:
• Search (core focus)
• Performance Max (where appropriate)
• Remarketing & audience-based strategies
• Advanced keyword strategy:
• Match type management (Exact / Phrase / Broad)
• Negative keyword frameworks
• Search term mining and intent filtering
• Bidding & budget optimisation:
• Manual vs Smart bidding decisions
• CPA / ROAS optimisation
• Budget allocation across brands, regions, and campaigns
• Conversion tracking & measurement:
• Ensure clean tracking (forms, calls, offline conversions)
• Work with internal teams to improve attribution and data quality
• Landing page & CRO collaboration:
• Align ads to landing pages for Quality Score improvement
• Improve conversion rates through messaging, structure, and intent matching
• Performance reporting:
• CPL, CPA, booking rate, close rate, ROI
• Clear insights, not vanity metrics
• Proactively identify opportunities to reduce CPL and increase efficiency

• Experience running lead generation or remarketing campaigns
• Ability to test Meta as a supporting or retargeting channel
• Audience strategy, creatives, and funnel alignment

• Support keyword strategy with SEO insights
• Collaborate on SEO-friendly landing pages and content
• Understand how paid and organic can work together (not compete)
• Use SEO tools for research and insight — not as the primary focus of the role

Qualification and requirements:

• 7+ years’ experience in paid media / PPC (agency or in-house)
• Proven experience managing Google Ads and Microsoft Ads at scale
• Strong understanding of:
• Quality Score optimisation
• Search intent and lead quality
• B2B lead generation
• Confident with data, numbers, and performance accountability
• Comfortable owning results — not just “managing accounts”
• Experience with tools like:
• Google Ads
• Microsoft Ads
• Google Analytics / GA4
• Google Tag Manager
• SEMrush / Ahrefs (supporting role)
• Clear communicator who can explain why things work (or don’t)

• Meta / Facebook Ads experience
• Experience working with multiple brands under one business
• Understanding of offline conversion tracking and CRM integration
• Experience optimising for booking rate and sales outcomes, not just leads

• An SEO-first role
• A junior PPC position
• Someone who just follows Google rep recommendations blindly

Non-negotiable skills & requirements:

Proven experience managing Google Ads and Microsoft Ads at scale

Strong understanding of:

• - Quality Score optimisation
• Search intent and lead quality
• B2B lead generation

1. Confident with data, numbers, and performance accountability
2. Comfortable owning results — not just “managing accounts”
3. Experience with tools like:

• Google Ads
• Microsoft Ads
• Google Analytics / GA4
• Google Tag Manager
• SEMrush / Ahrefs (supporting role)

1. Clear communicator who can explain why things work (or don’t)

• An SEO-first role
• A junior PPC position
• Someone who just follows Google rep recommendations blindly

Perks & Benefits (Work From Home):

• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
• Flexible leave credits which may be used for vacation, emergency and sick leaves
• Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
• Endless opportunities for career advancement
• Annual Performance Review with Salary Increase
• We set you up for success with a company-provided PC/Laptop and fiber internet connection
• Tech-on-wheels Support
• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
• International career growth and connections
• Unlimited cash incentives for hired referrals
• Mental Wellness Employee Assistance program through Lifeworks
• In-house psychiatrist available to support employees' well-being
• Become part of the Employee Share Units program
• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.

Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well-being.

• Award-winning Culture: We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition
• Invest in You: We support your development through comprehensive training programs, mentoring and opportunities for career advancement
• Thrive as an Individual: We offer a strong work-life balance with flexible schedules, meaningful perks and a collaborative team environment.

**To become a priority applicant, please share a 1-2 minute video introduction detailing you experience in this specific role. You can upload your video to the CSJobs platforms. Please use a clean, distraction-free background and speak clearly and articulately.**