Customer Marketing Strategy and Development Officer (Trade Marketing Officer) - Quezon City
One Outsource Quezon City Full-time
Job Responsibilities
- Strategic Planning: Develops short- and long-term category business plans, trade marketing strategies, and programs to drive market share, sales growth, and superior merchandising versus competitors.
- Program & Promo Management: Co-manages marketing and sales initiatives, ensuring timely and effective execution of trade programs, promo activations, and post-promo evaluations.
- Product Launch Support: Collaborates with Marketing to co-lead new product launches, line extensions, and pricing initiatives, ensuring strong trade programs and speed-to-market success.
- Market Intelligence: Conducts regular fieldwork to gather competitive insights, monitor pricing, and assess trade margins, providing actionable recommendations to counter competition.
- Distribution & Merchandising: Develops and implements nationwide distribution, merchandising, and pricing strategies; analyzes retail audit and consumer panel data to guide field sales actions.
- Customer Marketing Admin: Prepares reports, updates distribution targets, processes promo claims, and ensures deployment of sales and marketing materials.
- Authority: Approves promo work plans specific to the assigned category.
- Bachelor's degree, ideally in Business Management or a related field
- Working experience of 2-4 years in Trade Marketing within FMCG
- Category management & shopper marketing knowledge
- Strong project management, data analysis, and post-promo evaluation skills
- Willing to do fieldwork (regular store/distributor visits)
- Strong cross-functional collaboration and execution discipline
Philippine Allied Enterprises CorporationQuezon City
ABOUT THE ROLE
The Senior Marketing Officer is responsible for implementing and overseeing the marketing initiatives of Commercenter Alabang. This role involves planning and executing marketing strategies based on analyze data.
He/She evaluates...
Mandaluyong, 8 km from Quezon City
TO IDENTIFY OPPORTUNITIES
FOR PROMOTION AND GROWTH
• COLLABORATE WITH
MANAGERS IN PREPARING
BUDGETS AND MONITORING
EXPENSES
Qualifications/Requirements
• SOLID KNOWLEDGE OR
EXPERIENCE AS A MARKETING OFFICER OR SIMILAR ROLE
• EXCELLENT ORGANIZATIO
NAL...
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The Marketing Officer is responsible for executing marketing strategies and campaigns to promote the company's products or services. This role involves conducting market research, creating marketing materials, and coordinating with other departments...