Junior Digital Planner Buyer

General Description

• Work with client servicing teams to create media plans that reflect the different digital strategies and expected KPIs
• Does end-to-end process from drafting cost estimates, to buying, to reporting of digital campaigns
• Extracts actionable insights from his or her campaigns that can be used for future buys and campaign strategies
• Utilize internal and external tools to simulate different planning scenarios if needed

• Contribute to the overall strategy for a holistic digital media plan recommendation for company accounts reflective of key metrics, research against the target audience, creative direction, and formats
• Provide Search and Social media buying:

1. pre-buy cost estimates
2. goal accountability and defined delivery as well as cancellation guarantees
3. buy negotiations
4. added value negotiations/recap
5. timely post-buy analyses and all billing/payment of invoices
6. timely reporting on all digital requirements

• Plan deliveries and proper cascade to partners and interactive agencies of record the following:

1. all on-going projects, including timelines, budgets, and invoices
2. monitoring of annual digital trends and on-going analysis of online consumer attitudes and behavior
3. assist Accounts team in status meetings and reviews with clients and internal teams
4. provides directions in acquiring online competitive scans, analyses, and subsequent quarterly updates
5. contribute in-depth analysis via presentations and written reports on key online competitor activities

• Accurately manage and track client’s budget by providing accurate and timely monthly billing book and accrual reports

1. takes all reasonable precautions to guard against any loss to the client through the

failure of suppliers to execute their commitments properly

The candidate must have:

• Atleast three (3) years expertise in the field of digital media planning and buying
• Able to craft effective media recommendations focused on digital platforms and able to explain this to clients in an understandable/clear manner
• Should be able to guide clients and colleagues in the technical aspects of performance planning and buying
• Able to share learnings from previous campaigns ran/give advice to clients and set benchmarks
• Should work with the team in building on digital client portfolio while ensuring requirements are addressed satisfactorily.