Visual Merchandising Specialist

It combines design and management planning, supplier coordination, and performance tracking to deliver high quality, on-brand retail experiences that support marketing and business goals.

Duties and Responsibilities:

• Interpret and implement visual concepts and design intent from principals/ HQ ensuring full brand compliance.
• Ideate and develop thematic VMs and storytelling displays in line with brand direction.
• Source, negotiate, and procure all materials when needed, balancing quality, cost, and deadlines.
• Implements and adapt window displays, in-store animation, and planograms according to brand guidelines, localizing execution based on door requirements and market trends.
• Manages timely rollouts of campaign VM updates across all stores (bi-monthly or as per campaign schedule).
• Oversee installation, quality checks, and replacement of damaged or outdated display elements.
• Maintain an up‑to‑date inventory of local and imported VM and POSM materials; manage proper storage and disposal of obsolete items.
• Document all completed displays with high‑quality photos for internal and HQ reporting.

• Ensure effective and accurate implementation of brand specific planograms and assortments across all stores.
• Monitor stock positioning and highlight hero SKUs, campaign, and seasonal items in hotspot zones to optimize visibility and sales.
• Prepare product spiels and storytelling guides for featured items to support store staff.
• Update store signages, fixtures, and displays per principal’s directives.
• Collaborate closely with Merchandising and Store Operations teams to align assortment.

• Provide VM and branding expertise throughout rebranding projects, store renovations, and new store openings.
• Collaborate with principals, designers, store architects, contractors, and mall management to ensure store design reflects global standards and local requirements.
• Support layout planning, fixture and VM setup during store openings, pop‑ups, and remodels.
• Tap local suppliers or artists to incorporate brand’s local touch and creative direction in store or campaign design.
• Ensure smooth transition and minimal disruption during renovations or rebranding rollouts.
• Monitor project budgets and timelines to ensure quality delivery within set schedule.

Conduct post-renovation VM audits to guarantee brand compliance and readiness for operations.

• Partner with Marketing, Merchandising, and Operations to align VM activities with campaigns, events, and business objectives.
• Collaborate with Marketing, PR and/or Training teams to ensure cohesive brand representation across consumer touchpoints.
• Work with global or principal teams for guideline interpretations, approvals, and adaptation of international Visual Merchandising standards.
• Share local market insights and customer behavior observations with principal teams.

• Develop and manage project timelines, VM calendars, and campaign rollout schedules.
• Maintain trackers for VM, renovations, and campaign rollouts.
• Monitor VM-related budgets, including sourcing, store works, and campaign setups, ensuring spend efficiency.
• Provide internal reports with photographic documentation, activity summaries, challenges, recommendations, and performance feedback.

• Conduct regular store visits to audit VM standards, brand compliance, and product storytelling quality.
• Provide on‑site support for VM setup, adjustments, and troubleshooting during events or transitions.
• Train store staff on VM standards, display upkeep, and maintenance routines.
• Offer feedback and improvement plans for stores not meeting VM guidelines.
• Ensure VM assets and fixtures are properly maintained, replenished, and stored efficiently.

• Support product launches, pop-ups, and brand events requiring strong VM impact.
• Coordinate with agencies and store teams to ensure proper and timely installation and removal of window elements; manage needed permits.
• Lead creative ideation for thematic installations aligned with marketing campaigns.
• Recommend eco-friendly materials and sustainable practices in all VM executions.
• Keep updated on retail design, beauty/lifestyle, and visual merchandising trends for continuous improvement.
• Observe competitor activities (new set‑ups, pop‑ups, event executions) to gather insights.

Qualifications

Education: College degree preferably in Advertising, Fine Arts, Creative Multimedia or equivalent

Skills:

• Well-organized and detail-oriented
• Has good taste and is highly adaptable
• Exceptional communication skills along with an ability to influence without direct authority
• Good organizational and decision-making skills
• Good presentation and design skills
• Good negotiation and judgment skills
• Adequate project management skills and ability to manage multiple projects simultaneously
• Creative and artistic; Has a good sense of style, color and design

Experience: Minimum of 2 - 4 years visual merchandising experience preferably in Cosmetics categories