Sales & Marketing Manager

Job Type: Full-time

About Us:

We are the exclusive distributor of Timberland products in the Philippines, committed to upholding the brand's legacy of quality, outdoor heritage, and sustainable practices.

Job Summary:

A key aspect of this role will be managing visual merchandising standards across all retail touchpoints and nurturing strong relationships with wholesale partners to maximize distribution and sales.

Key Responsibilities:

• Develop and implement strategic sales plans to achieve and exceed monthly, quarterly, and annual sales targets across all channels (retail and wholesale).
• Identify and pursue new business opportunities to expand Timberland's market share in the Philippines.
• Analyze sales data, market trends, and competitor activities to identify opportunities and challenges.
• Prepare accurate sales forecasts and budgets.
• Negotiate and finalize wholesale agreements, ensuring favorable terms and conditions.
• Monitor and manage wholesale accounts, ensuring timely order fulfillment, payment collection, and strong ongoing relationships.
• Develop and implement incentive programs for sales teams and wholesale partners.
• Develop and execute integrated marketing campaigns (ATL, BTL, digital) aligned with global Timberland brand guidelines and local market nuances.
• Oversee the planning and execution of product launches, promotional activities, and seasonal campaigns.
• Manage the marketing budget effectively, ensuring optimal ROI for all activities.
• Collaborate with the global/regional Timberland marketing teams to localize campaigns and ensure brand consistency.
• Drive digital marketing initiatives, including social media management, e-commerce support, and online advertising.
• Identify and secure relevant partnerships and collaborations to enhance brand visibility.
• Monitor brand health and conduct market research to understand consumer preferences and market trends.
• Manage public relations activities and media outreach.
• Develop and implement visual merchandising strategies that align with Timberland's global brand standards and local market appeal.
• Ensure consistent and appealing product display across all retail stores (company-owned and wholesale partner locations).
• Provide guidance and training to store staff and wholesale partners on visual merchandising best practices.
• Oversee the production and deployment of in-store marketing materials, signage, and promotional displays.
• Conduct regular store visits to assess visual merchandising execution and provide feedback.
• Stay updated on industry trends and innovative visual merchandising techniques.

IV. Wholesale Account Management:

• Cultivate and maintain strong, long-term relationships with existing wholesale partners.
• Identify and onboard new wholesale accounts that align with Timberland's brand image and distribution strategy.
• Provide regular business reviews and performance updates to wholesale partners.
• Collaborate with wholesale partners on marketing initiatives and promotional activities.
• Address and resolve any issues or concerns raised by wholesale accounts in a timely and professional manner.
• Ensure wholesale partners adhere to Timberland's brand guidelines and visual merchandising standards.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of progressive experience in sales and marketing, preferably in the retail, apparel, footwear, or lifestyle goods industry.
• Proven experience in managing a premium international brand is highly desirable.
• Demonstrated success in achieving sales targets and driving market share growth.
• Strong understanding of both traditional and digital marketing channels.
• In-depth knowledge of visual merchandising principles and best practices.
• Excellent relationship management skills with a proven ability to manage wholesale accounts.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication, presentation, and negotiation skills.
• Proactive, results-oriented, and able to work independently and as part of a team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Fluency in English and Filipino (both written and spoken) is essential.
• Willingness to travel abroad

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work with a globally recognized and respected brand.
• Dynamic and supportive work environment.
• Opportunities for professional growth and development.