Manila - Digital Copywriter/Content Writer

Work Arrangement: Hybrid with minimum 3 days physically in office; Work Location: Ortigas, Pasig(Meralco Avenue)

Application process: Interested candidates are invited to submit their resume/CV along with a comprehensive portfolio showcasing your best work.

About the Role:

• Our client, a leading Healthcare sector, is currently looking for a versatile, detail-oriented Digital Copywriter with exceptional writing and editing skills to join their marketing team. In this role, you will craft compelling copy that engages audiences, strengthens brand presence, and supports business objectives across our various digital channels. Your primary focus would be social media and blogs, with occasional writing for websites, EDMs, and other platforms as needed. You will transform healthcare insights into clear, persuasive narratives, collaborating closely with the creative team to deliver impactful content that captures attention, drives engagement, and resonates with Singapore’s audiences. This position is ideal for a strong communicator who thrives in a fast-paced environment, writes effectively for digital platforms, and can simplify complex information into engaging, accessible content.

Key Requirements:

• Diploma or Degree in Mass Communication, Journalism, Public Relations, Marketing, English, or related field.
• Minimum 2 years’ experience in copywriting, social media, or digital marketing roles.
• Strong command of English, with proven ability to deliver persuasive, engaging, and error-free copy.
• Experience writing for multiple digital platforms, with the ability to adapt tone and style for different audiences and platform best practices.
• Working knowledge of creative tools (e.g. Canva, Adobe Suite) is an advantage.
• Strong attention to detail and storytelling skills, with the ability to simplify complex technical topics into engaging content.
• Awareness of Singapore’s cultural context and audience behaviours.
• Familiarity with the healthcare industry and/or medical terminology is a plus.
• Ability to work efficiently under tight deadlines, balancing creativity with speed and precision.
• Flexibility to work outside regular hours when required for time-sensitive or reactive content.
• Collaborative mindset and adaptable to evolving priorities and team environments.
• Receptiveness to feedback and commitment to continuous learning.

Key Responsibilities:

• Copywriting & Editing: Write, review, and refine short- and long-form copy for social media posts, blogs, campaigns, websites and EDMs, ensuring accuracy, relevancy and alignment with brand voice.
• Content Optimisation: Tailor messaging to suit different platforms and formats (e.g. Facebook carousels, Instagram Reel captions, LinkedIn thought-leadership posts), optimising for engagement and audience needs.
• Creative Collaboration: Work with designers and the social media team to ideate concepts and produce copy that complements visuals and multimedia assets. Support quick-turnaround content when required.
• Research & Fact-checking: Conduct SEO research and translate healthcare information into accessible, audience-friendly content. Verify accuracy through thorough crosschecking and coordination with internal stakeholders and subject matter experts.
• Trendspotting: Stay up-to-date on social trends, competitor activity, cultural nuances, and current affairs in Singapore to keep content timely and relevant.
• Performance Insights: Review content performance with the social and digital teams to understand audience response and apply insights to improve future copy.