Digital Marketing Officer

The Digital Marketing Officer will lead the execution and optimization of digital marketing efforts to drive app awareness, engagement, and downloads for Yudu Learning App. This is a hands-on, performance-driven role covering paid ads, organic social media, content production, analytics, and digital growth experimentation.

The role requires both creative execution and technical rigor, including proper tracking, attribution, and reporting to ensure marketing investments translate into measurable results.

1. Paid Ads & Performance Marketing

• Plan, launch, and optimize paid campaigns across Meta (Facebook, Instagram), TikTok, and other relevant platforms
• Write, test, and refine high-performing ad copy based on audience insights and performance data
• Monitor and optimize core metrics such as installs, CPI, CTR, conversion rate, and CAC
• Coordinate with creative resources to align messaging, visuals, and formats with campaign objectives

1. Social Media Management & Content Production

• Manage day-to-day social media content and engagement for Yudu Learning App
• Produce or coordinate organic content including posts, reels, short-form videos, and captions
• Actively engage with the community by responding to comments and messages in a timely, brand-aligned manner
• Ensure consistent brand voice across all social channels

1. Reporting, Analysis & Optimization

• Prepare weekly and monthly performance reports for paid and organic campaigns
• Analyze data to identify trends, learning gaps, winning creatives, and optimization opportunities
• Translate insights into clear recommendations for improving campaign efficiency and growth outcomes

1. App Growth & Channel Expansion

• Support initiatives to drive app installs, retention, and engagement
• Test and evaluate additional digital channels such as influencers, partnerships, communities, and app store optimization (ASO)
• Work closely with internal teams to align marketing campaigns with product updates and promotions

Tech Integrations & Tools (Campaign Effectiveness)

The Digital Marketing Officer will be responsible for ensuring that the following marketing and analytics integrations are properly implemented, maintained, and used for decision-making:

• Meta Pixel and TikTok Pixel integration and validation
• Mobile Measurement Partner (MMP) tools (e.g., AppsFlyer, Adjust, or similar) for install attribution and performance tracking
• Google Analytics / GA4 for web and landing page tracking (if applicable)
• App Store & Play Store analytics (App Store Connect, Google Play Console) to monitor installs, conversion rates, and user behavior
• UTM tracking and naming conventions to ensure clean and accurate reporting
• Collaboration with tech or product teams to troubleshoot tracking issues and ensure data accuracy
• Use of dashboards or reporting tools (native platforms, Google Sheets, Looker Studio, or similar) for performance monitoring