Trade Marketing Assistant
Private Advertiser San Juan Full-time
Job Summary:
The Trade Marketing Assistant is mainly responsible for co-developing and executing the sales and marketing activities to drive brand awareness and credibility, help increase sales conversion and strengthen relationships with Channel partners.This role aims to bridge marketing and sales by ensuring alignment of trade execution with the Brand Objectives.
Key Responsibilities/Duties:
- MOUNTING AND TAKING CHARGE OF MARKETING EVENTS AND SPONSORSHIPS
- Go through the proposals received from companies and make recommendations on which events to participate in based on the aligned criteria
- Look for potential events to participate in that are strategic for the brand
- Recommend the extent of Telavi involvement/ sponsorship in the events
- Create a calendar of events for Marketing and Sales events and sponsorships with at least a 3- month view and constantly refresh this as needed
- Lead the mounting of the event, attend the events and make sure that execution is according to plan
- Gather insights from the Marketing-led Events (e.g. what worked, what didn’t work, what can be improved, what should we do differently) and recommend action plans to address
- DRIVING ACTIVITIES WITH SALES
- Support sales with the necessary tools and materials needed for sales-led activities and activations (e.g. booth materials, sales spiel, leads sign-up process, etc.)
- Gather insights from the Sales-led Events (e.g. what worked, what didn’t work, what can be improved, what should we do differently) and recommend action plans to address
- Give inputs in adapting pricing plans, temporary promotions and Partner communications across sales units ▪ Drive Partner Engagement and Communications, which involves managing the Viber Social Groups, releasing of engagement content, pertinent promotions, etc.
- MONITORING TELAVI SALES PERFORMANCE
- This includes updating the Telavi Sales Performance Tracker (Monthly and YTD Sales) per account/ sales unit
- SUPPORT MARKETING-RELATED EXECUTIONAL NEEDS OF THE GLC LEGACY BUSINESSES
- This includes supporting the sales teams with necessary communication materials for sales-led activities
Qualifications:
The Trade Marketing Assistant should have minimum 3 years work experience either in Marketing, Sales or Business Development, and should have fully operational levels in the following:
- Project Management
- Leading on-ground activations execution
- Problem-Solving and Decision-Making
- Working with cross-functional teams
- Industry knowledge is a plus
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