Business Analyst – Funnel & Growth Analytics - Quezon City
HR Primo Management Services Quezon City Full-time
Position Overview
The Business Analyst – Funnel & Growth Analytics supports the company’s revenue and user acquisition goals by delivering data-driven insights across the sales and marketing funnel. This role involves collecting, analyzing, visualizing, and reporting data that drives strategy and decision-making for the Growth and Partnerships team.SQL proficiency is required, with preference for candidates who can build self-serve dashboards and collaborate cross-functionally.
Key Responsibilities- Own end-to-end analysis of the funnel—from lead generation, qualification, booking, closing, to onboarding
- Monitor funnel health, drop-off points, conversion rates, CAC efficiency, and sales cycle times
- Perform ad hoc data deep dives and deliver regular performance reports to growth leaders and executives
- Collaborate with marketing, sales, product, and customer success to align data insights with business strategies
- Design and maintain dashboards and reports using tools like Google Data Studio, Looker, PowerBI, or Tableau
- Develop forecasting models and track performance against KPIs in partnership with leadership
- Provide insights on channel performance, campaign effectiveness, and sales team productivity
- Support CRM optimization and data hygiene initiatives
- Bachelor’s degree in Business Analytics, Statistics, Industrial Engineering, Mathematics, Economics, or equivalent
- 1–3 years of relevant experience (junior to mid-level)
- Strong SQL skills (writing complex queries, joining large datasets)
- Familiarity with marketing and sales metrics (e.g., CAC, LTV, funnel conversion)
- Proficient in Excel/Google Sheets and data visualization tools
- Ability to translate raw data into actionable business insights
- Strong communication skills for presenting data to non-technical stakeholders
- Highly analytical, self-motivated, and detail-oriented
- Experience in SaaS, fintech, or fast-growing startup environments
- Familiarity with CRM tools (HubSpot, Salesforce, Pipedrive)
- Knowledge of ETL processes or basic scripting in Python or R
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