Digital Marketing Officer

We are seeking a Senior / Advertising Officer to drive marketing performance locally and across international markets. This role offers the opportunity to work closely with our Head Office, Singapore team and advertising partners to accelerate brand presence and customer engagement.

• Drive performance marketing to achieve KGI (ROI) and KPIs including traffic, web conversions, and customer visits.
• Manage and direct external advertising agencies: o Monitor key metrics such as keyword performance, ad group effectiveness, CTR, CVR, quality score, impression share, and match types.
• Plan and execute effective marketing tactics in collaboration with media agencies. • Optimize across owned, earned, and paid media channels.
• Oversee the direction and creation of landing pages for ad campaigns.
• Develop and implement marketing strategies with thorough analysis, reporting, and PDCA (Plan-Do-Check-Act) cycles for continuous improvement.
• Manage short- and medium-term marketing schedules and deliverables.
• Collaborate with local and overseas teams to support business expansion.

Requirements :

• Hands-on experience with Google Ads and Social Media (e.g., Meta, Lemon8, Tik Tok etc.)
• 2+ years’ experience managing or directing external vendors or agencies.
• 2+ years’ experience in market research and performance analysis.
• 3+ years’ digital marketing experience across multiple functions (SEM, SEO, content, etc.) preferred.