Digital Marketing Specialist - Manila

Job Description

This role requires a mix of creativity and data-driven decision-making to drive brand awareness, lead generation, and engagement.

Key Responsibilities:

SEO & Content Marketing:

• Develop and implement SEO strategies to improve organic search rankings.
• Conduct keyword research and optimize website content, blogs, and landing pages.
• Write, edit, and publish high-quality blog articles and website content aligned with brand strategy.

Social Media Management:

• Develop and manage social media strategies across platforms like Facebook, LinkedIn, Instagram, and TikTok.
• Create and schedule engaging posts, monitor engagement, and respond to audience interactions.
• Analyze social media metrics and optimize campaigns for better performance.

Paid Advertising:

• Plan, execute, and manage paid campaigns on Google Ads, Youtube Ads, Facebook Ads, LinkedIn Ads, and other platforms.
• Optimize ad performance through A/B testing, audience targeting, and budget management.
• Track and report on ad performance, including ROI and conversion rates.

Web Analytics & Reporting:

• Monitor and analyze website traffic using Google Analytics, Google Search Console, and other tools.
• Generate reports on campaign performance and suggest improvements.
• Use data insights to refine digital marketing strategies.

Email Marketing & Lead Generation:

• Develop and execute email marketing campaigns using platforms like High Level or equivalent.
• Optimize email open rates, CTRs, and conversions through testing and audience segmentation.
• Collaborate with sales teams to align marketing efforts with lead generation goals.

Qualifications & Skills:

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing, SEO, social media, or paid ads.

Technical Skills:

• Strong knowledge of SEO best practices, keyword research, and website optimization.
• Experience with Google Ads, Facebook Ads Manager, and LinkedIn Advertising.
• Proficiency in content management systems (WordPress, HubSpot, or similar).
• Familiarity with social media tools like Hootsuite, Buffer, or Meta Business Suite.
• Strong analytical skills using Google Analytics, Search Console, and other reporting tools.

Soft Skills:

• Excellent written and verbal communication skills.
• Conversational in Spanish is a plus.
• Creative thinker with attention to detail.
• Strong organizational and project management abilities.
• Ability to work independently and collaborate in a team environment.