[ref. f3715000] Manila - Website UI/UX Manager/ Channel Management Manager

The Website Channel Manager plays a key role in ensuring smooth operations, seamless customer experiences, optimization, and execution of all e-commerce brand websites (across all devices) under Red Selvage. This role is responsible for maintaining accurate product listings, executing online campaigns, and collaborating closely with cross-functional teams to support digital marketing initiatives and help drive revenue growth.

• Maintains the overall health and accuracy of the e-commerce websites of all brands under Red Selvage, including the following tasks:
• timely product uploads (including descriptions and images),
• price updates,
• banner placements,
• promotional mechanics and
• website performance optimization (for minor fixes ie loading speeds not including major coding requirements)
• website security checks to prevent breaches and ensure data protection
• Ensures all product and content updates are implemented on time and in alignment with campaign calendars and brand directions.
• Conducts weekly audits of all brand websites to ensure accuracy and functionality across all devices.
• Audits tagging and SEO optimization across all brand websites. Regularly review and refine product tags, meta descriptions, and structured data to enhance search visibility.
• Collaborates with the digital marketing team to improve metadata, URL structures, alt text, and keyword usage across the site.

• Organizes and manages product categorization, tagging, and sequencing to enhance customer navigation and product discoverability.
• Coordinates with the brand team to highlight seasonal and/or priority products and executes merchandising strategies based on campaign briefs.

• Supports the implementation of brand and marketing campaigns on the website, including promo setup, voucher activation, and content uploads.
• Ensures campaigns go live as scheduled and coordinates with relevant teams for proper QA before launch.

• Monitors key website performance indicators such as traffic, bounce rate, customer behavior, and helps in identifying growth opportunities.
• Provides regular reports and insights to support continuous improvement of the online shopping experience.
• Escalates any user experience or technical issues promptly to the appropriate teams.

• Works closely with Digital Marketing, Creative, Customer Service, and Fulfillment teams to ensure aligned and seamless e-commerce execution.
• Assists in inventory management by monitoring inventory levels and coordinating with operations to prevent stockouts or delays.