Data Analyst – Sales and Marketing
Cebu City Full-time
Job Title: Data Analyst – Sales and Marketing
✔ Familiar with CRMs (e.g., HubSpot, Salesforce), marketing automation tools (e.g., Marketo), and Google Analytics
✔ Strong understanding of sales funnels, lead scoring, and attribution models
Growth-focused environment
Cutting-edge tools and technologies
- Dumaguete, Cebu, Bacolod | ? Full-Time | ? On-site role
Key Responsibilities:
- Build and operationalise sales and marketing analytics capabilities from the ground up, including data pipelines, dashboards, and reporting processes.
- Design and maintain reports, KPIs, and data visualisations to track performance across lead generation, funnel conversion, customer acquisition, and retention.
- Collaborate with sales, marketing, and leadership teams to identify key metrics, data needs, and business questions.
- Integrate and analyse data from multiple systems (e.g., CRM, marketing automation, website analytics, product usage tools).
- Ensure data accuracy, consistency, and quality across systems and reports.
- Uncover insights that inform go-to-market strategies, campaign performance, sales effectiveness, and customer segmentation.
- Support testing, lead scoring models, customer journey analysis, and forecasting initiatives.
- Investigate and implement AI strategies and technologies to optimise the Sales and Marketing function.
Qualifications: ✔ 2–5 years in a data analyst or sales/marketing analytics role
✔ Proficient in SQL, Excel/Google Sheets, and Power BI (or similar visualization tools)✔ Familiar with CRMs (e.g., HubSpot, Salesforce), marketing automation tools (e.g., Marketo), and Google Analytics
✔ Strong understanding of sales funnels, lead scoring, and attribution models
✔ Excellent communication skills for technical and non-technical audiences
Preferred:
- Experience in SaaS or the energy sector
- Knowledge of Python or R
- Background in data warehousing (e.g., Snowflake, BigQuery)
Growth-focused environment
Cutting-edge tools and technologies
Competitive salary + performance bonus
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