Marketing Manager (Digital Division)

RESPONSIBILITIES:

The Marketing Manager is responsible for spearheading content or title marketing strategies and campaign executions of the platform/s to deliver against acquisition, retention, content consumption KPIs.

This role drives visibility, discoverability, and engagement for new and existing titles across digital platforms. With a sharp understanding of content trends, platform algorithms, and audience behavior, the role is responsible for crafting high-impact marketing initiatives that connect with target audiences and deliver measurable results.

• Own and drive the development of the overall strategies to grow and activate users and increase engagement to drive consumption of the OTT product.
• Develop and lead title-specific marketing strategies that drive awareness, engagement, and viewership across ABS-CBN platforms.
• Build integrated communication plans in coordination with content, analytics, and media teams.
• Stay updated on platform trends, title performance, and evolving audience interests to refine strategies.
• Identify key audience segments and recommend targeted messaging and media placements.

• Own the end-to-end rollout of marketing campaigns including but not limited to strategy, positioning, creative briefing, media planning, content calendar development, launch, post-mortem reports, and roll-out in coordination with the internal teams - Marketing, Ad Prom and Social, Production teams).
• Coordinate closely with cross-functional teams—creative, publishing, partnerships, social, PR, and product—for smooth execution of campaigns.
• Work closely with Subscriber Management in delivering the subscriber acquisition target.
• Use data help drive decision making to support achievement of KPIs.

• Mentor junior members of the team and align execution across teams.
• Drive alignment between creative direction and marketing objectives.
• Act as a marketing point person during content launches, coordinating real-time feedback and execution adjustments.

• Possess a Bachelor’s degree in Communication, Marketing, Digital Media or other related fields
• 3+ years of experience in marketing, with strong experience in title/content marketing for digital platforms.
• Proven track record of leading campaigns from strategy to execution.
• Deep understanding of OTT, YouTube, and social media content marketing mechanics.
• Creative, strategic, and data-informed; comfortable using insights to guide marketing actions.
• Strong communication and stakeholder management skills.
• Entertainment marketing background and knowledge of Filipino pop culture strongly preferred.
• Organized, proactive, and able to manage multiple titles and deadlines simultaneously.