Digital Marketing Specialist (Vertiv.com Web Admin) - Manila

Job Description

Description

• Content Management
• Creation, editing, and publishing of content to ensure that it aligns with the Vertiv brand guidelines and the company's business objectives
• Working closely with business stakeholders to ensure that content on these sites are accurate, relevant, up-to-date, and adheres to the established digital marketing & brand guidelines as well as the company's business objectives
• Website Management / Development
• Be knowledgeable in key authoring platforms that power Vertiv.com
• User Experience
• Work with the UX team to optimize the website's user experience
• SEO/Analytics
• Work with the SEO and VOC teams to implement SEO strategies to reach targets
• Customer Commitment
• Support regional marketing, web and business teams in localizing, building, and maintaining their content for their website, including providing author training if needed
• Provide web content input for requests as needed
• Ensure that SLAs for requests are met
• Provide simple technical support for website issues as the first point of contact and/or escalate if necessary
• Perform user acceptance tests to support site improvements (all digital platforms) and quality assurance checks (all digital platforms)
• Internal communication
• Participate in meetings and discussions that contribute to a better digital experience for both authors and external stakeholders.
• Maintain great collaborative relationships with the digital marketing teams with the goal of providing the best digital experience across Vertiv's online platforms
• Grow productive professional relationships with different stakeholders / regional and business teams by contributing UX and design expertise that will help them with their own business objectives

Education and Certifications:

• Bachelor's degree in Information Technology, Computer Science Business, Marketing, Journalism, Mass Communications, or related course

• Familiarity with multiple aspects of digital marketing, including content management and search
• Ability to communicate, collaborate, and work effectively in a multi-cultural organization and across different management levels
• Knowledge in HTML is required
• Knowledge in CSS, and JS is a plus
• SEO knowledge is a plus
• UX knowledge is a plus
• Excellent English written and spoken communication skills
• Has the self-development skills that can aid in keeping up to date with fast-changing trends
• Specific Knowledge:
• Familiarity with multiple aspects of digital marketing, including content management and web development (but not necessarily IT)
• Basic content management system and its complementary tools knowledge
• General understanding of company and general industry-accepted documentation standards
• Understanding of various content management systems and its processes (WordPress, Drupal, Joomla, etc.)