Meta Creative Strategist Performance Creative | WFH | Night Shift | Weekends Off
Turn Creative Insights Into High-Performing Meta Campaigns
Exceptional creative talent deserves exceptional opportunities. The Meta Creative Strategist Performance Creative transforms performance insights into high-converting campaigns that drive ecommerce growth across global markets. Playing a strategic role in customer acquisition and revenue generation, this position offers the top 1% experience for top 1% talent through Emapta's award-winning culture, global exposure, career growth, and work-life balance.
Snapshot
Employment Type: Full-timeWork Setup: Permanent Work From Home
Shift: Night Shift, Weekends Off, 9:00pm- 6:00am PH
Benefits- Competitive Salary Package
- Night differential pay to maximize your earnings
- Permanent WFH arrangement
- HMO coverage with free dependent upon regularization
- Fixed weekends off
- Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.)
- Unlimited upskilling through Emapta Academy courses (Want to know more? Visit: https://emapta.com/training-calendar/)
- Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
- Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
- Unlimited opportunities for employee referral incentives across the organization
- Standard government and Emapta benefits
- Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
- Fun engagement activities for employees
- Mentorship and exposure to global leaders and teams
- Career growth opportunities
- Diverse and supportive work environment
- Ideally 5+ years of experience in performance creative strategy, paid social advertising, or a related marketing role
- Proven ability to develop and execute compelling hooks, concepts, and creative angles that drive results
- Strong understanding of Meta ad creative and direct-response marketing
- Proficiency in video editing software, Photoshop, CapCut, or similar creative tools
- Experience developing UGC, testimonial, product-focused, founder-led, and offer-based creative campaigns
- Ability to write effective hooks, concepts, scripts, and creative briefs
- Understanding of creative performance metrics including thumbstop rate, hold rate, CTR, CPC, CVR, and CPA
- Strong communication, collaboration, and organizational skills
- Ability to balance brand voice with performance marketing objectives
- Experience working with Shopify brands
- Background in CPG, food, beverage, outdoor, lifestyle, or consumer product industries
- Experience in copywriting, scripting, or creator management
- Develop Meta ad concepts, hooks, scripts, creative angles, and testing ideas
- Create ad creatives using available assets and coordinate with the in-house creative team to secure additional content when needed
- Build weekly creative testing plans based on campaign performance data
- Analyze winning and underperforming creatives to identify repeatable patterns and insights
- Develop UGC briefs, shot lists, and creative direction for the social and content team when existing assets are insufficient
- Recommend creative iterations and optimizations based on performance signals
- Apply best practices within the Andromeda and GEM ecosystems to support campaign effectiveness
- Organize learnings by product, audience, offer, hook, format, and creative angle
- Collaborate closely with the Media Buying team to ensure AI-driven campaigns are supported by high-quality creative inputs
- Stay current with ecommerce creative trends, UGC formats, paid social innovations, and platform best practices
About the Client
Our client is a category-shaping leader, transforming everyday cooking into memorable, shared experiences. Backed by a reputation for premium-quality products, bold innovation, and exceptional customer loyalty, the company has cultivated a passionate community of enthusiasts.By consistently challenging low industry standards, our client delivers high-performing solutions that outperform competitors, elevate expectations, and redefine what great BBQ can be-bringing people together through outstanding food, creativity, and a genuine love for the craft.
Join the Top 1% Talent. A better career. A better life.
Welcome to Emapta Philippines: home to professionals who choose growth, balance, and impact. Recognized as one of HR Asia's Best Companies to Work For in Asia 2025 and a finalist in the 2026 Inspiring Workplaces Awards Asia, Emapta offers more than opportunities -- it provides a career environment where people thrive.Collaborate with global teams, build meaningful expertise, and grow in a culture that prioritizes both performance and well-being.
Apply now and experience the difference!