Social Media Operations Manager (Hybrid)

A Social Media Operations Manager is responsible for overseeing the execution, performance, and optimization of a company’s social media presence across platforms. The role blends strategy, content management, analytics, and team coordination.

1. Social Media Strategy & Execution

• Develop and implement day-to-day and long-term social media strategies
• Ensure consistent brand voice across platforms (Facebook, Instagram, TikTok, X, LinkedIn, etc.)
• Align social media activities with marketing and business goals

1. Content Operations & Management

• Oversee content calendars and publishing schedules
• Coordinate with designers, copywriters, and video editors
• Ensure timely posting and quality control of content
• Manage content approvals and workflows

1. Community Management

• Monitor engagement (comments, messages, mentions)
• Respond to audience inquiries or escalate issues
• Maintain positive brand reputation online

1. Performance Tracking & Analytics

• Track KPIs such as engagement rate, reach, impressions, conversions
• Use tools like Meta Business Suite, Hootsuite, Sprout Social, or Google Analytics
• Provide regular performance reports and insights
• Recommend improvements based on data

1. Campaign & Paid Media Support

• Assist in planning and executing paid social campaigns
• Coordinate with performance marketing teams
• Optimize campaigns based on results

1. Team & Workflow Coordination

• Manage social media coordinators or specialists
• Collaborate with marketing, PR, and creative teams
• Ensure smooth content production workflows

1. Trend Monitoring & Innovation

• Stay updated on social media trends, algorithm changes, and platform updates
• Suggest new content formats (Reels, Shorts, live streams, etc.)

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field

(or equivalent experience in social media/digital marketing)

• 3–6+ years of experience in social media management or digital marketing
• Experience managing brand accounts or agency clients
• Proven track record of growing engagement or followers

• Proficiency with social media management tools:
• Meta Business Suite
• Hootsuite / Buffer / Sprout Social
• Basic understanding of:
• Paid social advertising (Meta Ads, TikTok Ads, LinkedIn Ads)
• Analytics tools (Google Analytics, platform insights)
• Familiarity with content creation tools (Canva, Adobe Suite is a plus)