Luzon Broadband Territory Marketing Cluster Head

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description Drives revenue for the business in the region via acquisition and usage programs.

Recommends expansion areas and/or untapped market/lifestyle/ psychographics or other business opportunities for Brand. Develops and implements programs that are aligned to the Brand value proposition. Drives effective, seamless and timely execution of Brand campaigns and major sales related programs specific to regions assigned.

Determines region specific consumer insights and manages idea generation process. Collaborates with Sales in developing critical capabilities and customer experience requirements to support programs. Manages the preparation and valuation of business cases DUTIES AND RESPONSIBILITIES REGIONAL STRATEGY EXECUTION

• Leads & evaluates the total Luzon Broadband Regional business, strategy, and program development to grow both Postpaid and Prepaid Broadband in the 3 Territories
• Drives execution of the Broadband Business strategies to acquire new BB customers in Luzon Cluster, while growing the base of all Broadband products.
• Ensures alignment of the regional programs and strategies to the total brand proposition of BB (GFP, HPW and GAH).

• Ensures regional translation of BB Brand Position (GFP and GAH) and develops, execute Territory programs aligned with regional insights and learnings in Luzon Cluster (Territory 1, 2, 5).
• Manages brand equity and imagery of BB Products (GFP, GAH, HPW) ensuring cut-through and relevance of messaging in each region Determines the budget recommendation and oversees the execution of the regional strategies to drive the BB business
• Oversees, resolves, manages and recommends the A&P spending and ensuring allocations will deliver the most revenue conversions REGIONAL INSIGHTS & ANALYTICS
• Drives the regional dashboarding, brand health tracking, deepdive and drilldown to determine key action plans to address business issues and challenges of the Luzon Territories, and determine key program plans to address business issues and challenges of the region
• Facilitates, advises, communicates, and leads customer insights and global trends specific to the region, and ensure brand products, services, and propositions are developed for current and future customer needs TALENT BUILDING
• Develops personal training plan to further brand skills based on baseline performance
• Develops the Regional Lifecysle Managers for brand upskilling and IDP Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion

Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success.

If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle.

Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and

Best Employer in the Telco category by Stevie’s New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region.

We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers. Purpose In everything we do, we treat people right to create a Globe of

Good. Vision We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired.

Mission We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.