Marketing Specialist – Skewd & No. 1 Malatang Philippines - Manila
Salary range: Php30,000 - Php45,000
About the Role
We’re looking for a proactive and results-driven Marketing Specialist to manage and optimize marketing initiatives for our two brands—Skewd and No. 1 Malatang. This role will focus on social media, content creation, digital campaigns, and performance analysis to boost brand visibility and drive customer engagement.
Key Responsibilities
l Develop and execute marketing plans and creative campaigns across digital and traditional channels.
l Manage social media platforms—content creation, scheduling, community engagement, and performance tracking.
l Run and optimize paid campaigns (e.g., Facebook Ads, Google Ads) to drive traffic and conversions.
l Collaborate with internal teams (e.g., sales, product, operations) to align marketing strategies with business goals.
l Monitor and analyze campaign performance; prepare reports using tools such as Google Analytics.
l Assist in the production of collateral—graphics, promotional materials, and brand assets.
l Conduct market research to uncover insights, competitor analysis, and new opportunities.
l Support influencer partnerships, email marketing, and loyalty initiatives.
Qualifications & Skills
l Bachelor’s degree in Marketing, Communications, Business, or a related field.
l 2+ years of experience in marketing (agency or brand-side preferred).
l Solid understanding of digital marketing channels, social media, SEO, and analytics.
l Experience with campaign tools (Facebook Ads Manager, Google Ads, Google Analytics).
l Proficient in content creation tools—e.g., Canva, Photoshop, video editing apps.
l Strong verbal and written communication skills; attention to detail.
l Organized, collaborative, and results-oriented mindset.