Content Writer

The role

Love, Bonito is looking for a talented and passionate Content Writer & Copywriter to bring our brand voice to life across multiple platforms. You’ll play a key role in upholding and driving the tone of voice (TOV) of Love, Bonito (LB) and Ready-to-Live (RTL) while crafting compelling, on-brand copy for e-commerce, social media, marketing campaigns, and more.

If you have a strong writing background, understand social and SEO best practices, and thrive in a fast-paced e-commerce environment, we’d love to hear from you!

• E-commerce & Product Copywriting
• Write descriptive product names that not only capture the essence of our designs but also align with our brand identity and storytelling approach.
• Craft compelling product descriptions that highlight key benefits, materials, craftsmanship, and unique selling points, ensuring they resonate with our audience while also being informative and persuasive.
• Develop product education copy that simplifies complex details, helping customers make confident purchasing decisions by understanding the functionality, care instructions, and styling possibilities of each product.
• Use storytelling techniques to bring our designs to life, weaving narratives that connect with our customers emotionally, whether through inspiration, heritage, or lifestyle aspirations.
• Marketing & Campaign Copywriting
• Work with marketing and creative teams to develop persuasive and brand-aligned copy for marketing campaigns, including promotions, collection launches, and special collaborations, ensuring a cohesive message across all platforms.
• Support in crafting compelling email marketing (eDM) content that captivates readers, drives engagement, and encourages action.
• Collaborate with designers and marketers to create landing pages with copy that enhances user experience, effectively communicates product value, and encourages higher engagement.
• Social Media Copywriting
• Work with the social team to craft engaging and on-brand captions for organic and paid social media content, ensuring they are aligned with current platform trends, audience interests, and our overall brand voice.
• SEO Support
• Optimise copy across e-commerce, social media, and marketing channels by implementing SEO best practices, ensuring higher search rankings, improved visibility, and increased organic traffic.
• Stay updated on evolving SEO trends, algorithm changes, and best practices to ensure content remains competitive and aligned with the latest industry standards.
• BAU & Time Management
• Manage multiple projects and meet deadlines while ensuring high-quality output.
• Work closely with designers, marketers, and the broader creative team to bring ideas to life.
• Take ownership of content deliverables in a structured and efficient manner.

• 2-4 years of experience in content writing, copywriting, or editorial roles, ideally in fashion, beauty, or lifestyle e-commerce.
• Strong understanding of e-commerce, social media, and SEO best practices.
• Excellent command of English with a knack for storytelling and persuasive writing.
• Ability to juggle multiple deadlines in a fast-moving environment.
• A proactive and collaborative mindset—you're always looking for ways to improve and elevate content!