[ref. j8229302] Marketing manager
Job Description
Posted on 4 September 2025
"A Marketing Manager is responsible for overseeing the marketing activities of a company or organization. To become a marketing manager, you typically need a blend of educational qualifications, experience, and a set of key skills. Below are the common qualifications for this role:
- Educational Qualifications:
Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields.
Master’s Degree (optional but beneficial), such as a MBA with a focus on marketing or a Master’s in Marketing.
Some employers may consider candidates with degrees in other disciplines (e.g., economics, psychology) if they have relevant experience and skills.- Work Experience:
- 5 years of experience in marketing or related roles (e.g., marketing assistant, coordinator, or analyst).
Proven track record of leading marketing campaigns or managing projects from concept to completion.
Experience in digital marketing, social media, SEO, content creation, and analytics is often highly valued.
Leadership or managerial experience is a plus, especially in senior or team lead roles.- Key Skills:
Leadership & Management: Ability to lead a team, set clear goals, and drive results.
Strategic Thinking: Ability to develop and implement long-term marketing strategies.Analytical Skills: Strong data analysis and performance tracking using tools like Google Analytics, HubSpot, etc.
Digital Marketing Expertise: Knowledge of SEO, SEM, email marketing, content marketing, and social media.
Creative Abilities: Creativity for designing campaigns, branding, and communication strategies.
Communication Skills: Excellent written and verbal communication for clear messaging and collaboration with teams.
Project Management: Strong organizational skills to manage multiple marketing initiatives simultaneously.
Market Research & Consumer Insight: Ability to interpret market trends, customer behavior, and competitor strategies.
Technical Proficiency: Knowledge of marketing tools and platforms like CRM systems, email marketing software, and content management systems (CMS)."
Qualifications/Requirements
"Strategy development:
Develop and implement comprehensive marketing strategies to meet the company's goals.
Analyze market trends and customer data to inform decisions and drive growth.
Collaborate with other departments (sales, product development, etc.) to align marketing initiatives with overall business goals.
Campaign Management:
Plan, execute, and oversee multi-channel marketing campaigns (digital, print, events, etc.).
Monitor and optimize campaigns for effectiveness and ROI.
Identify and leverage opportunities to engage with new customer segments.
Team Leadership:
Lead and manage a team of marketing professionals, including content creators, designers, digital marketers, and analysts.
Provide mentorship and support for the team's professional development.
Delegate tasks, set goals, and ensure timely execution of marketing plans.
Budget Management:
Develop and manage the marketing budget, ensuring efficient allocation of resources.
Track spending and adjust strategies to maintain profitability while staying within budget.
Branding & Positioning:
Maintain and evolve the company’s brand image and ensure consistency across all marketing channels.
Ensure that all marketing materials align with the company's values and vision.
Market Research & Analysis:
Conduct competitor analysis and stay informed about industry trends.
Gather and analyze customer feedback to improve products, services, and marketing strategies.
Utilize analytics tools to track performance and optimize marketing efforts.
Collaboration:
Work with sales teams to develop marketing materials and messaging that support lead generation and sales goals.
Collaborate with product managers, public relations teams, and external agencies on cross-functional projects.
Content Creation & Strategy:
Oversee content development for blogs, social media, email campaigns, and advertisements.
Develop an editorial calendar and ensure that content aligns with overall marketing goals.
Social Media & Digital Marketing:
Oversee the company’s social media presence and content strategy.
Manage online advertising campaigns (Google Ads, Facebook Ads, etc.) and SEO strategies.
Evaluate and report on digital marketing performance using analytics tools.
Public Relations & Events:
Organize and promote events, webinars, and trade shows that increase brand visibility.
Manage public relations efforts, including building relationships with media, bloggers, and influencers.
Work location
CITY OF MANDALUYONG, NCR, SECOND DISTRICT
Remarks
No additional remarks
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