Senior Client Service Executive - Makati

The Senior Client Service Executive manages the entire media process from strategic recommendations, detailed plan preparation, implementation, including review of plan performance of assigned brands.

• Seeks and recommend viable media opportunities for brands handled that lead to incremental billings.
• Participates in agency initiatives and activities.
• Effectively communicates ideas in an engaging and relevant manner.
• Interacts effectively with Client while building relationships that add value and create loyalty to Agency.
• Assists the Business Manager (BM) or Business Unit Director (BUD) to achieve revenue and billing targets.
• Assists the BM or BUD in business pitches thru active participation in Action Planning sessions and data runs.
• Assists in managing financial reports and ensures timely submissions to respective units involved

• Oversees and ensures the proper implementation of the Media Objectives & Strategy and Visual Media Schedule for brands handled.
• Works closely with other service groups (and creative agencies in cases of Agency of Record assignments)
• Is credible to media vendors.
• Gives clear briefing to media vendors in cases of cost requirements for media placements after clearing with BM or BUD in coordination with Trading and Accountability (Media Planning and Buying).

• Keeps abreast of the following:
• Latest media trends
• Competitive situation
• Consumer behavior and media habits
• Identifies the best opportunities to connect with consumers in relevant, intimate and compelling ways, leveraging on unique consumer insights. Consumer insights are used to lay down the following:
• Communication mix
• Scheduling strategy
• Geographic priorities
• Communication goals
• Creative Executions
• Budget allocations and buying strategies
• Able to prepare media review documents for brands as well as campaign media recommendations.
• Makes full use of available tools and information and provides proper substantiation for recommendations.
• Omnicom Media Group proprietary research studies
• Nielsen software - AGB, Clear Decisions, AQX and other implements
• Kantar software – Instar, Radio
• Third party planning dashboards – FB, Google
• Assists the BM or BUD in tracking negotiation commitments, monthly spending
• Coordinates closely with Trading and Accountability for proper implementation of media plans.
• Able to spot, evaluate opportunities for brands handled and enhance as needed.
• Assists Trading & Accountability in monitoring events sponsorships and prepare post event reports thereafter.