Social Media Manager & Content Strategist

About the Role

Straightforward Education Group is looking for a creative, strategic, organized, and execution-driven Social Media Manager & Content Strategist to support the company's brands, sub-brands, and CEO-led marketing initiatives.

This role is ideal for someone who knows how to plan, create, and execute content strategies that drive engagement, inquiries, conversions, and brand authority.

• Manage company social media platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube
• Develop and execute monthly content calendars
• Schedule and publish content consistently across platforms
• Monitor engagement, comments, messages, and audience growth
• Research social media trends, viral formats, audience behavior, and competitor strategies
• Create educational, founder-led, inspirational, and conversion-focused content
• Assist in scripting short-form and long-form video content
• Plan campaigns for promotions, webinars, events, and brand-building initiatives
• Coordinate with graphic designers, video editors, and marketing team members
• Ensure brand consistency across all campaigns
• Track engagement, reach, growth, and conversion metrics
• Prepare simple weekly or monthly performance reports

• At least 6 months to 1 year of experience in social media management, digital marketing, content strategy, content planning, brand marketing, creator marketing, or founder-led marketing
• Must have a proven track record or portfolio showing social media growth, high-performing content, audience engagement, brand-building results, lead generation, or campaign success
• Strong understanding of Facebook, Instagram, TikTok, YouTube, and digital trends
• Demonstrated experience managing all four major social media platforms: Facebook, Instagram, LinkedIn, and TikTok
• Excellent time management and organisational skills
• Strong copywriting and caption-writing skills
• Comprehensive content creation skills across all content types including writing, graphics design, video editing, and multimedia production
• Ability to manage multiple projects and brands simultaneously
• Creative, proactive, detail-oriented, and results-driven
• Good communication and collaboration skills
• Intermediate-level social media analytics experience with ability to analyse performance data, interpret trends, and provide actionable insights for campaign optimisation

• Knowledge in Canva, CapCut, Adobe Creative Suite, or similar tools
• Experience with Meta Business Suite and analytics tools
• Experience supporting CEO-led or founder-led marketing is an advantage
• Experience in education, study abroad, or service-based marketing is a plus
• Photography and videography skills are an advantage but not required

Educational Background

Preferred graduates of Marketing, Communication, Multimedia Arts, Advertising, Business Management, Digital Media, or any related field.

• Full-time stable employment
• Career growth opportunities
• Direct mentorship and exposure to founder-led marketing
• Opportunity to work with growing international education brands
• Experience handling multi-brand digital campaigns
• Supportive and collaborative work environment
• Performance-based incentives for social media growth, high-performing campaigns, lead generation, webinar promotions, booked consultations, and client conversions

How to Apply

Interested applicants may send their updated resume, portfolio/sample works, social media accounts handled, and campaign results, if applicable.

Subject: Application for Social Media Manager & Content Strategist