[ref. f50771617] Data Insights & Audiences Manager - Taguig

As a Data Insights & Audiences Senior Manager, you will be responsible for strategizing, designing, and implementing marketing transformation solutions to optimize client business processes. Your typical day will involve conducting assessments, developing frameworks, and collaborating with cross-functional teams to deliver impactful solutions in the digital marketing and analytics space.

Roles & Responsibilities:

• Conduct assessments of client’s current data management and Customer Data Platform (CDP) capabilities.
• Provide recommendations on optimizing the current stack and develop use cases to improve utilization.
• Strategize and build client’s digital marketing data management and analytics program for segmentation, personalization, and activation across digital channels.
• Identify data sources and design data cleaning, transformation, and integration approaches for CDP.
• Evaluate and recommend new ways of data management through CDP and its integration into the broader marketing technology landscape.
• Plan and design digital analytics/clickstream data inclusion to customer 360 view and provide frameworks/solutions/roadmaps.
• Partner with technology solution providers, client IT teams, and marketing agencies to deliver solutions.
• Understand and convey the impact of regulations like CCPA, GDPR, and client-specific regulations on data management.
• Design integrations between tools/platforms of different vendors/MarTech/AdTech components/data sources.
• Stay updated with MarTech landscape and engage ecosystem players/vendors for best-in-class digital audience management capabilities.
• Develop and manage a team of CDP specialists, including work allocation, project SME support, hiring, and training.
• Drive business development efforts and thought leadership in the Martech, CDP, and digital marketing platform space.